Tips, tricks and advice in this ultimate guide to make landing pages work for your content marketing All too often we hear from businesses who have invested heavily in driving traffic to their website. Only to become frustrated because that increase in traffic is not turning into real, actual, live leads. “You can lead a…
DetailsOK, Instagram might be where to cool kids hang out. But Facebook is still the daddy (or mummy if you prefer, it is International Women’s Day after all!) in terms of active users. That’s why Facebook features so consistently in successful digital marketing plans, and why it’s so important to dedicate time to Facebook experimentation. …
DetailsAs 2016 draws to a close, social media feeds are a frenzy of ‘2017 top trend guides’ and the like. Lots are humdrum. But one caught my eye. ‘10 Social Media Predictions for 2017 (Where you Should Be Spending Your Time). It tells us “video will be even more important”, and that we should “master…
DetailsIt might be because B2B PR was where my career started over 15 years ago. Or, it might be because I like nothing better than immersing myself in technical detail, and then turning it into engaging, jargon-free content. Regardless. B2B & ME = a match made in heaven. And no client project better demonstrates this…
DetailsI’ve lost count of the number of Essex based sole traders or independent small business owners I’ve spoken to who are in a marketing-induced panic. Actually, I should probably call it ‘lack of’ marketing-induced panic…because the root cause is their failure to act. And, the root cause of their failure to act is…the size of…
DetailsWhen you’re a sole trader or small business owner it’s not easy to dedicate hour on end to social media. And you know what, I’ll let you in on a secret. It’s not the be all and end all. YOU DON’T HAVE TO BE MASTER OF FACEBOOK, TWITTER, INSTAGRAM, UTUBE, PINTEREST etc. to succeed. There…
DetailsRight? Well. It’s true, your trusty iPhone (other smartphones also exist…) has a pretty amazing camera. Add into the mix the filter and edit aps available and you can create some great homegrown images for use in the marketing of your business. But a word of caution. Whilst these images are often more than adequate…
DetailsI’ve started to notice a common trend amongst the small businesses I work with. For many of them, the business is charge of them…and not the other way around. Take a freelance hair stylist & make-up artist I recently met at an Essex business networking event. Over a quick coffee, she told me that she’s…
DetailsFrequently I feel like a bit of a party pooper. My clients are often incredibly excited as we begin brainstorming and planning for a new communications campaign. With ideas bubbling and top of their agenda: The question most business owners want to address. "What do I want my potential customer to know about my business?"…
DetailsI work with around four new companies each month, in addition to my regular client base. Usually, these new companies contact me with very specific copywriting requirements. This might be some web copy for a new website, or a sales brochure, perhaps a leaflet or even a company handbook. A few weeks ago I was…
DetailsIf an image speaks a thousand words, just how many does a video speak!? Your businesses story needs to be truly GREAT. Designed to be told and re-told. When we get that right it spreads, goes viral, enjoys the word of mouth effect etc, etc, etc… Whatever you want to call it, you want it…
DetailsTypos are great attention-getters. Social media trolls comment on them. Print readers circle them in red pen. Right or wrong, readers hold your businesses print & digital literature to nearly impossible standards of accuracy and clarity. Spelling errors and grammatical mistakes steal the audience’s attention from an otherwise-compelling piece and undermine the integrity of your…
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