Aligning marketing with customer goals – otherwise known as customer experience (CX) – is rapidly becoming one of the most important components of successful B2B business. So, what does it mean and where should you start? Jill Willis shares her insight. What outcome does your customer want to achieve? Jill says: “This is the…
On the 15th July we’ll join business leaders from across Essex at the Networking Essex Spring Expo. Networking Essex Expo is a must-attend business event for 2021, with over 100 businesses exhibiting, 1000 visitors and excellent networking available on the day. Not only that, you’ll also have the opportunity to book a free 20-minute…
It’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…
Business owners are still undecided about the value LinkedIn can bring to their B2B sales efforts. In our experience some have tried (albeit half-heartedly) before, others are LinkedIn newbies. So, we explored our 10 tips to LinkedIn success through 2021 and thought we’d share it with you too. You may well be doing some of…
Building an email list is essential to the long-term success of your business. This is because changes to social media algorithms or PPC prices won’t stand in the way of you reaching your audience. Trouble is, getting started with an email strategy can feel overwhelming. And, if you don’t have a dedicated ‘owner’ they tend to…