brand story

Building Your Brand Story: Read This Book Before You Start

Historically businesses have made marketing all about them.  Their history, their accreditations, their team.  However, the reasons people buy have changed.  Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story.  Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…

referral marketing

Referral marketing rocks, but it’ll only ever get you so far…

Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling?  In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough   Referral marketing rocks, but it’ll only ever get you…

coronavirus marketing

Coronavirus marketing communications: How should you adapt?

Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi.  In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm?     Coronavirus marketing communications, how should you adapt?   Brewdog, the craft beer company, has turned to producing branded hand sanitiser…