Omnichannel marketing isn’t jargon. It’s smart business. Heard the term omnichannel marketing and thought, “…what does that actually mean?” You’re not alone. In plain English, it’s about making sure your business shows up in the right places, with the right message, at the right time and that all those touchpoints feel joined up. Most buyers…
Here’s why you shouldn’t cut your marketing budget Marketing is often one of the first budgets on the hit list when businesses are looking to weather economic challenges. You would of course expect us to be bias, but with 25+ years’ experience working across startups and global brands, we know what it takes for sustained…
Attract & Engage proudly supported the re-branding and launch of Basildon Business Leaders, Basildon’s economic peer group, at an event in the heart of the borough. With keynotes from Councillor Louise McKinlay – Deputy Leader Essex County Council and Cabinet Member for Levelling Up, Communities and Business Engagement and Jill and Richard Willis Co-Founders of…
Business Development is stalling and the call comes in… “Quick, I need you to whip up some new ideas – original ones that are going to get prospects interested and start conversations. And have them on my desk by the end of play.” You think: “New content ideas that are going to appeal to our…
Building a Powerful Construction Brand to Boost Sales A lack of brand differentiation and new project leads can put a strangle hold on growth for built environment firms at this stage of expansion. We call it the “growth chasm”, the point at which the existing network becomes too small to deliver the number of new…
