referral marketing

Referral marketing rocks, but it’ll only ever get you so far…

Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling?  In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough   Referral marketing rocks, but it’ll only ever get you…

coronavirus marketing

Coronavirus marketing communications: How should you adapt?

Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi.  In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm?     Coronavirus marketing communications, how should you adapt?   Brewdog, the craft beer company, has turned to producing branded hand sanitiser…