Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns. So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites. Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…
If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless? I doubt it. It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…
Copywriting is easy. Right? I’ll let you in on a communications industry joke – ‘even the boldest of client often ends up at copy sign off by committee’ – making light of how frustrating it is to have a wide group of people (without initial involvement in the project or understanding of the communications strategy)…
A Story Strategy is something we get asked to do, a lot! But what can you expect from a strategy workshop, who should be involved, how long will it take, and what will you get out of the process? Here’s our guide for marketers and business owners. Why do you need a Story Strategy?…
Jill Willis MD at Attract & Engage, offers a pragmatic guide with tips and advice to help SMEs get a head-start on ABM Account Based Marketing is one of the hottest marketing trends of 2019 – and a favourite of SMEs according to the results of A&E’s business census earlier this year. It found that…