Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling? In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough Referral marketing rocks, but it’ll only ever get you…
Growth Marketing Surgery How to prepare for the challenges ahead – and come back stronger Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And, whether you are just starting out or have been growing your business for a while, one truth remains consistent: you need to…
Furloughed workers are not permitted to work, but does this include posts to social media and digital marketing? In this blog, we share our take for business owners, and limited company directors walking the tightrope of the Coronavirus Job Retention Scheme Can I post to social media during furlough? A tweet, post, blog update…
Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi. In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm? Coronavirus marketing communications, how should you adapt? Brewdog, the craft beer company, has turned to producing branded hand sanitiser…
Most of the businesses we help have grown initially through word of mouth and referrals. They’re great at what they do, and that’s driven new business. Now, they want to up the ante. If they’re a B2B business our first question is usually around LinkedIn, because this business focused social media platform is number one…