A Story Strategy is something we get asked to do, a lot! But what can you expect from a strategy workshop, who should be involved, how long will it take, and what will you get out of the process? Here’s our guide for marketers and business owners. Why do you need a Story Strategy?…
Jill Willis MD at Attract & Engage, offers a pragmatic guide with tips and advice to help SMEs get a head-start on ABM Account Based Marketing is one of the hottest marketing trends of 2019 – and a favourite of SMEs according to the results of A&E’s business census earlier this year. It found that…
“Facebook Messenger has become the bane of my life!” I’ve lost count of the number of times I’ve heard this in recent months, or the number of business owners I’ve spoken to who are fighting consumer preference to message…rather than talk. “Why don’t they just visit the website?” they say. Or, “What’s wrong with just…
January is a defining month for Attract & Engage as we welcome a new team member, move into a new office, and launch a range of new business support packages (you’ll be reassured to find they all still include copywriting…) Work is amazing. And then it’s awful. And then it’s amazing again. Right now…
Tips, tricks and advice in this ultimate guide to make landing pages work for your content marketing All too often we hear from businesses who have invested heavily in driving traffic to their website. Only to become frustrated because that increase in traffic is not turning into real, actual, live leads. “You can lead a…