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Category Archives: Campaign Planning

content marketing hell

The 3 Circles of Content Marketing Hell

Blogging, Campaign Planning, Copywriting Technique, Email & CRM, Social Media, Website Content, Writing for PrintBy Jill Willis07/01/2021

Looking back over the past ten years, we’ve worked with a lot of ambitious businesses.  Met founders in their kitchens and pitched up at board room tables.  One thing that’s true of them all? They are their own worst enemy when it comes to content marketing. Businesses large and small want to tell a unique,…

shiny object syndrome

Beware ‘Shiny Object Syndrome’

Blogging, Campaign Planning, Copywriting Technique, Email & CRMBy Jill Willis30/11/2020

We’re all suckers for ‘shiny object syndrome’ every now and again.  In fact, you may well be suffering from it right not, and not even realise.  For example, do you want a new website in 2021, but you’re not really sure why?  Shiny object alert!   Jill Willis, Attract & Engage Managing Partner says: If…

account based marketing

Account Based Marketing: A Personal Approach

Blogging, Campaign Planning, Copywriting Technique, Email & CRMBy Jill Willis20/10/2020

Account Based Marketing is one of the B2B marketing tactics SMEs should focus on for 2021 – and the good news is it’s a natural fit.  Smaller B2B firms turning over under £5m are already skilled in hyper-personalisation and relationship building.  It’s a natural step for these same firms to embrace a deeper Account Based Marketing…

Three things your B2B video script should have

Blogging, Campaign Planning, Copywriting Technique, Measurement, Social Media, Website ContentBy Jill Willis07/10/2020

Video.  Everyone agrees it’s a powerful marketing tool, but (spoiler alert) only if you make the most of it – otherwise it can quickly turn into a massive waste of time and budget.  Here we share three things the best B2B video scripts contain.   Three things your B2B video script should have Whether you…

marketing

#3 Ways to SMART’n up Marketing

Campaign Planning, MeasurementBy Jill Willis03/09/2020

In the current Covid-19 world it may be tempting to throw marketing planning into the wind, after all, no one included a scenario for lockdown in 2020 forecasts. In truth, long-term marketing planning may not be a worthwhile exercise right now (you still need a vision of where you want to be!) but 6-12 month…

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