Business owners are still undecided about the value LinkedIn can bring to their B2B sales efforts. In our experience some have tried (albeit half-heartedly) before, others are LinkedIn newbies. So, we explored our 10 tips to LinkedIn success through 2021 and thought we’d share it with you too. You may well be doing some of…
DetailsVideo. Everyone agrees it’s a powerful marketing tool, but (spoiler alert) only if you make the most of it – otherwise it can quickly turn into a massive waste of time and budget. Here we share three things the best B2B video scripts contain. Three things your B2B video script should have Whether you…
DetailsCustomers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt. In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…
DetailsHistorically businesses have made marketing all about them. Their history, their accreditations, their team. However, the reasons people buy have changed. Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story. Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…
DetailsReferral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling? In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough Referral marketing rocks, but it’ll only ever get you…
DetailsGrowth Marketing Surgery How to prepare for the challenges ahead – and come back stronger Our businesses are all facing challenging times as the economic impact of Coronavirus bites. And, whether you are just starting out or have been growing your business for a while, one truth remains consistent: you need to prepare for…
DetailsFurloughed workers are not permitted to work, but does this include posts to social media and digital marketing? In this blog, we share our take for business owners, and limited company directors walking the tightrope of the Coronavirus Job Retention Scheme Can I post to social media during furlough? A tweet, post, blog update…
DetailsTen days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi. In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm? Coronavirus marketing communications, how should you adapt? Brewdog, the craft beer company, has turned to producing branded hand sanitiser…
DetailsEmail marketing is still considered the preferred method of communication for most business decision makers. But times are changing. There’s a new generation of decision makers at the top – millennials – social media natives who’ve grown up with engaging content and have a micro-attention span. In this blog, A&E managing director Jill Willis answers the question: how can businesses revitalise email marketing…
DetailsMost of the businesses we help have grown initially through word of mouth and referrals. They’re great at what they do, and that’s driven new business. Now, they want to up the ante. If they’re a B2B business our first question is usually around LinkedIn, because this business focused social media platform is number one…
DetailsBusiness owners are always curious about what PR and marketing tech tools we use to run our client campaigns. So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites. Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…
DetailsIf a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless? I doubt it. It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…
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