Personal Brand Building: Strategic PR Opportunities

Context:

Our client, a leading coaching and consultancy firm, sought to enhance their brand visibility and thought leadership in the industry. To achieve this, we focused on securing high-impact PR opportunities for Founder Annette Andrews that aligned with her expertise in leadership, culture and team wellbeing. By leveraging our established relationships with top-tier media outlets and niche publications, we were able to secure opportunities that helped Annette to unleash her personal brand.

Approach: 

We successfully secured a host of PR opportunities, including features in prominent business platforms, guest articles in industry-specific blogs, and guest appearances on influential podcasts. Our approach involved news jacking, creating unique, relevant and relevant content for each platform, ensuring our client’s insights were unique and compelling.

Results: 

Coverage highlights include:

• CIPD People Management:
  • CEOs must ensure senior leaders are better equipped to support employees’ wellbeing
  • How can HR professionals increase strategic clout?
  • Unlocking Innovation: How HR Leadership Can Drive Growth and Productivity
• MAD//FEST Female Leaders Club: Insights article & podcast
• Zest Benefits: Podcast, handful of articles & a webinar
• Recruiting Future Podcast
• Is This Room Free? Podcast