As we head into 2025, LinkedIn’s latest algorithm insights reveal a shifting content landscape. According to the “2025 LinkedIn Algorithm Report,” trends indicate a pivot towards interactive and engaging content formats. Here’s what’s working well on LinkedIn and how to refine your content strategy to stay relevant and boost reach on the platform. Key Content…
DetailsThe Cost of Neglecting Your Digital Footprint: How Much Revenue Are You Losing? In the fast-paced digital age, having a phone that still rings despite not investing in your website for years might seem like a sign of success. But pause for a moment and think about the calls that never come through because your…
DetailsThe Ultimate Guide to Successful King’s Awards Applications. It is critical to be able to tell your story in a way that speaks to the judges and craft an entry that showcases your unique achievements. Attract & Engage have detailed out the key steps to tell your story. The King’s Awards for Enterprise is one…
DetailsHow most B2B & Built Environment marketers use ChatGPT… Prompt: Give me 10 content ideas around [insert subject, e.g EV installation] The issue with that prompt is that you get terrible results. Instead, you should try this prompt which we’ve been running tests on in new tool ConstructAI. ***Start Prompt*** Please carry out customer research for…
DetailsAwareness: At the top of the funnel, potential customers become aware of you. Their trigger (need or want) point may be approaching, and they are beginning to open their minds to solutions. Interest: Prospects express an interest in your offering. They are researching and considering various options, and it’s at this point they may make…
DetailsAI Marketing: Why Your Plans Need Humans to Succeed In today’s fast-paced digital landscape, the use of Artificial Intelligence (AI) has become indispensable for businesses aiming to stay ahead of their industry. AI offers marketers powerful capabilities, from automation to data analysis, and design to copywriting assistance. However, as with any technology, AI tools come…
Details10 Tips for LinkedIn Success Business owners are still unaware of the value LinkedIn can bring to their B2B sales efforts. Whether you’re a newbie or find it difficult to know where to start, we’ve created top tips to LinkedIn success. Read through, then pick three that you like and can start actioning straight away. …
DetailsYou don’t need to become the next viral sensation to drive growth with your social media marketing. Simple, consistent and relevant content created for your target audience across the right channels will increase your brand awareness, market reach, attract customers and ensure your digital ‘shopfront’ reflects your brand values. According to a report by Datareportal…
DetailsI’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it. But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…
DetailsOn the 5th October we’ll be sponsoring and exhibiting at the Brentwood Business Showcase hosted by Brentwood Council. Brentwood Business Showcase is a must-attend business event for 2022, with hundreds of visitors from across Essex and the South East. Come and listen to inspirational leaders, attend practical workshops and meet exhibitors who will inspire…
DetailsB2B social is big news. Jill’s crash course in best practice will help you stand out from the crowd. Like most people, I installed Facebook on my smart phone circa. 2008 and so began the permeation of social media into our lives. That is well over a decade ago, so you may view this…
DetailsIt’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…
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