Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling? In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough Referral marketing rocks, but it’ll only ever get you…
Growth Marketing Surgery How to prepare for the challenges ahead – and come back stronger Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And, whether you are just starting out or have been growing your business for a while, one truth remains consistent: you need to…
Furloughed workers are not permitted to work, but does this include posts to social media and digital marketing? In this blog, we share our take for business owners, and limited company directors walking the tightrope of the Coronavirus Job Retention Scheme Can I post to social media during furlough? A tweet, post, blog update…
Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi. In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm? Coronavirus marketing communications, how should you adapt? Brewdog, the craft beer company, has turned to producing branded hand sanitiser…
Email marketing is still considered the preferred method of communication for most business decision makers. But times are changing. There’s a new generation of decision makers at the top – millennials – social media natives who’ve grown up with engaging content and have a micro-attention span. In this blog, A&E managing director Jill Willis answers the question: how can businesses revitalise email marketing…