Building an email list is essential to the long-term success of your business. This is because changes to social media algorithms or PPC prices won’t stand in the way of you reaching your audience. Trouble is, getting started with an email strategy can feel overwhelming. And, if you don’t have a dedicated ‘owner’ they tend to…
We’re all suckers for ‘shiny object syndrome’ every now and again. In fact, you may well be suffering from it right not, and not even realise. For example, do you want a new website in 2021, but you’re not really sure why? Shiny object alert! Jill Willis, Attract & Engage Managing Partner says: If…
Account Based Marketing is one of the B2B marketing tactics SMEs should focus on for 2021 – and the good news is it’s a natural fit. Smaller B2B firms turning over under £5m are already skilled in hyper-personalisation and relationship building. It’s a natural step for these same firms to embrace a deeper Account Based Marketing…
Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt. In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…
Historically businesses have made marketing all about them. Their history, their accreditations, their team. However, the reasons people buy have changed. Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story. Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…