Three people your B2B copywriter needs to talk to

I’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it.  But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…

marketing strategy

Customers have changed. Has your marketing strategy adpated?

Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt.   In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…