As we all learn to adapt to the new Artificial Intelligence driven era it’s easy to forget Tech giants must also embrace change and evolve with the changes governed by AI. Google is no exception, and as they turn 25 they continue to stay at the forefront of the world’s technology landscape, by continuously improving…
Awareness: At the top of the funnel, potential customers become aware of you. Their trigger (need or want) point may be approaching, and they are beginning to open their minds to solutions. Interest: Prospects express an interest in your offering. They are researching and considering various options, and it’s at this point they may make…
2021 has been prolific year packed with new client campaigns to help sales teams acquire leads, close deals and nurture clients. We have jokingly referred to it as the year of ‘Getting Shi*t Done’. Of course, while this is a rather light-hearted view of things it belies a more serious message. Too many business owners…
I’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it. But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…
Building an email list is essential to the long-term success of your business. This is because changes to social media algorithms or PPC prices won’t stand in the way of you reaching your audience. Trouble is, getting started with an email strategy can feel overwhelming. And, if you don’t have a dedicated ‘owner’ they tend to…
