Jill Willis MD at Attract & Engage, offers a pragmatic guide with tips and advice to help SMEs get a head-start on ABM Account Based Marketing is one of the hottest marketing trends of 2019 – and a favourite of SMEs according to the results of A&E’s business census earlier this year. It found that…
Until recently we believed email subject lines had a singular purpose – to get the email opened. But, over the past 12 months we’ve evolved that thinking and now see email subject lines as far more important. Jill explains why email subject lines have become a powerful marketing tool for A&E clients. Discreet, yet powerful…
Get smart with your email campaign composition It may seem an almost impossible task to get your business message across in less than 8 seconds. True, it takes skill, but it’s what’s required if you want your email campaign to work. So, just what does it take to write a well-written B2B email? In this…
On May 25th, 2018 businesses will have to comply with the General Data Protection Regulation (commonly referred to as, GDPR), a new law governing the secure collection, storage & usage of personal information. If you’re a small business struggling to get your head around what’s required, then it’s time to wake up and shake up…
At this time of year, we’re up to our armpits in New Year’s resolutions; some are our own, but mostly they belong to the businesses we help. It seems January and February are the months when MDs and Directors get serious about how they market their business. And, quality content copywriting is top of the…