Sentinel: Email Marketing to Boost Decision Maker Engagement

Context

Sentinel Contracting Plc is London’s most trusted specialist decorating and fire protection sub-contractor. After previously managing email campaigns in-house, they approached Attract & Engage to boost lagging engagement rates and reach target decision makers.

We designed an email marketing campaign to engage with Sentinel’s Tier 1 contractors and developers, increasing their brand awareness and visibility during the decision-making process.

Our graphic designers created an engaging email visual layout that reflected Sentinel’s brand and was easy for readers to navigate. Our content team focused on the inclusion of stories to demonstrate Sentinel’s successes and the benefits felt by clients.

The result is an email marketing programme that has substantially improved engagement to upwards of 30% open rate. Sentinel has seen a rise in brand awareness, visibility and credibility with potential clients, increasing the odds of winning future work.

See more of our work with Sentinel Contracting here.