Unlock the Power of Vital Business Attractiveness: A 3-Layer Strategy

In today’s crowded marketplace, standing out is more critical than ever. Businesses are constantly seeking ways to attract and retain the attention of their target audience. This is where the concept of Vital Business Attractiveness comes into play—a comprehensive strategy that focuses on three crucial layers: Use, Aesthetic, and Values. These elements, when aligned, create…

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BBC Essex. Interview with Jill Willis

BBC Essex. Interview with Jill Willis Jill and Akylah Rodriguez explore the Made in Essex podcast, and dig into the culture of entrepreneurship that exists across the county. Jill shares the commonalities that she’s found amongst the founders and CEOs she’s interviewed and the extraordinary range of businesses that are scaling all around us.  …

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How most B2B & Built Environment marketers use ChatGPT…

How most B2B & Built Environment marketers use ChatGPT… Prompt: Give me 10 content ideas around [insert subject, e.g EV installation] The issue with that prompt is that you get terrible results. Instead, you should try this prompt which we’ve been running tests on in new tool ConstructAI. ***Start Prompt*** Please carry out customer research for…

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