Referral marketing rocks, but it’ll only ever get you so far…

Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling?  In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough   Referral marketing rocks, but it’ll only ever get you…

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Coronavirus marketing communications: How should you adapt?

Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi.  In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm?     Coronavirus marketing communications, how should you adapt?   Brewdog, the craft beer company, has turned to producing branded hand sanitiser…

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Does your email marketing work for the new generation of millennial B2B buyers?

Email marketing is still considered the preferred method of communication for most business decision makers.  But times are changing.  There’s a new generation of decision makers at the top – millennials – social media natives who’ve grown up with engaging content and have a micro-attention span.  In this blog, A&E managing director Jill Willis answers the question: how can businesses revitalise email marketing…

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Our Top Marketing Tech Tools for SMEs

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…

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3 strategies to turn complex topics into compelling content

Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing.  Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…

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Time for a Social Media Break Up?

If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless?  I doubt it.  It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…

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