Estuary Visionary Triumph

It’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…

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#3 Ways to SMART’n up Marketing

In the current Covid-19 world it may be tempting to throw marketing planning into the wind, after all, no one included a scenario for lockdown in 2020 forecasts. In truth, long-term marketing planning may not be a worthwhile exercise right now (you still need a vision of where you want to be!) but 6-12 month…

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Customers have changed. Has your marketing strategy adpated?

Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt.   In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…

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Building Your Brand Story: Read This Book Before You Start

Historically businesses have made marketing all about them.  Their history, their accreditations, their team.  However, the reasons people buy have changed.  Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story.  Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…

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Referral marketing rocks, but it’ll only ever get you so far…

Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling?  In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough   Referral marketing rocks, but it’ll only ever get you…

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