Three people your B2B copywriter needs to talk to

I’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it.  But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…

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Estuary Visionary Triumph

It’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…

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#3 Ways to SMART’n up Marketing

In the current Covid-19 world it may be tempting to throw marketing planning into the wind, after all, no one included a scenario for lockdown in 2020 forecasts. In truth, long-term marketing planning may not be a worthwhile exercise right now (you still need a vision of where you want to be!) but 6-12 month…

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Customers have changed. Has your marketing strategy adpated?

Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt.   In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…

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