3 strategies to turn complex topics into compelling content

Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing.  Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…

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Time for a Social Media Break Up?

If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless?  I doubt it.  It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…

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Top tips for best B2B email copy

Get smart with your email campaign composition It may seem an almost impossible task to get your business message across in less than 8 seconds.  True, it takes skill, but it’s what’s required if you want your email campaign to work.  So, just what does it take to write a well-written B2B email? In this…

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3 Facebook lessons for right now

OK, Instagram might be where to cool kids hang out.  But Facebook is still the daddy (or mummy if you prefer, it is International Women’s Day after all!) in terms of active users.  That’s why Facebook features so consistently in successful digital marketing plans, and why it’s so important to dedicate time to Facebook experimentation. …

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