Our Top Marketing Tech Tools for SMEs

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…

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3 strategies to turn complex topics into compelling content

Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing.  Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…

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Time for a Social Media Break Up?

If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless?  I doubt it.  It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…

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Top tips for best B2B email copy

Get smart with your email campaign composition It may seem an almost impossible task to get your business message across in less than 8 seconds.  True, it takes skill, but it’s what’s required if you want your email campaign to work.  So, just what does it take to write a well-written B2B email? In this…

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