Build a Messaging Matrix in 6 Steps Have you ever wanted to explain your brand strategy in a way that resonates with different customer groups? Or provide much-needed information to your employees? Perhaps you’re looking to deliver reassuring, well-constructed messages to your investors? If the answer is “yes” to any of these questions, your company…
DetailsThe Ultimate Guide to Successful King’s Awards Applications. It is critical to be able to tell your story in a way that speaks to the judges and craft an entry that showcases your unique achievements. Attract & Engage have detailed out the key steps to tell your story. The King’s Awards for Enterprise is one…
DetailsHow most B2B & Built Environment marketers use ChatGPT… Prompt: Give me 10 content ideas around [insert subject, e.g EV installation] The issue with that prompt is that you get terrible results. Instead, you should try this prompt which we’ve been running tests on in new tool ConstructAI. ***Start Prompt*** Please carry out customer research for…
DetailsCase studies are the backbone of any good B2B sales and marketing programme. For decades, good case studies have demonstrated how products and services are achieving favourable results and helped business development teams move potential customers closer to a sale. When writing a case study, one of the most important steps we can take is…
DetailsAs we all learn to adapt to the new Artificial Intelligence driven era it’s easy to forget Tech giants must also embrace change and evolve with the changes governed by AI. Google is no exception, and as they turn 25 they continue to stay at the forefront of the world’s technology landscape, by continuously improving…
DetailsAI Marketing: Why Your Plans Need Humans to Succeed In today’s fast-paced digital landscape, the use of Artificial Intelligence (AI) has become indispensable for businesses aiming to stay ahead of their industry. AI offers marketers powerful capabilities, from automation to data analysis, and design to copywriting assistance. However, as with any technology, AI tools come…
DetailsDon’t let complicated subjects hold you back in terms of content. Instead, use them as an opportunity to demonstrate clarity in marketing. Here, we’ve collected the top strategies the Attract & Engage team use to strike the perfect balance of complex VS concise copy. Get to the point quickly Like with most B2B content,…
Details2021 has been prolific year packed with new client campaigns to help sales teams acquire leads, close deals and nurture clients. We have jokingly referred to it as the year of ‘Getting Shi*t Done’. Of course, while this is a rather light-hearted view of things it belies a more serious message. Too many business owners…
DetailsI’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it. But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…
DetailsB2B social is big news. Jill’s crash course in best practice will help you stand out from the crowd. Like most people, I installed Facebook on my smart phone circa. 2008 and so began the permeation of social media into our lives. That is well over a decade ago, so you may view this…
DetailsBuilding an email list is essential to the long-term success of your business. This is because changes to social media algorithms or PPC prices won’t stand in the way of you reaching your audience. Trouble is, getting started with an email strategy can feel overwhelming. And, if you don’t have a dedicated ‘owner’ they tend to…
DetailsWe’re all suckers for ‘shiny object syndrome’ every now and again. In fact, you may well be suffering from it right not, and not even realise. For example, do you want a new website in 2021, but you’re not really sure why? Shiny object alert! Jill Willis, Attract & Engage Managing Partner says: If…
Details
