How do you approach new customers in B2B? We work with B2B firms who want to unlock new or lapsed markets, so we’ve got a pretty good insight into the steps to take. Here, we share the 8-step process we’ve developed to help clients in the go-to-market stage. Think of it as a…
DetailsEssex Build 2025 Attract & Engage is proud to announce its role as a key marketing partner for Essex Build 2025, the county’s premier built environment expo. Organised by Essex County Council, this highly anticipated event will take place on 13th March 2025 at Hylands House in Chelmsford. About Essex Build 2025 Essex Build…
DetailsIn today’s crowded marketplace, standing out is more critical than ever. Businesses are constantly seeking ways to attract and retain the attention of their target audience. This is where the concept of Vital Business Attractiveness comes into play—a comprehensive strategy that focuses on three crucial layers: Use, Aesthetic, and Values. These elements, when aligned, create…
DetailsCustomer trigger points and Sunak’s Sambas. Think about something you purchased recently. It doesn’t matter whether it was for work or home. Got something in mind yet? Now, think about the journey you went on towards that purchase. How long did it take? What were the contributing factors? WHY did you buy THAT one and…
DetailsBuilding a Powerful Construction Brand to Boost Sales A lack of brand differentiation and new project leads can put a strangle hold on growth for built environment firms at this stage of expansion. We call it the “growth chasm”, the point at which the existing network becomes too small to deliver the number of new…
Details5 reasons to have a fractional Marketing Director in your business. There’s a lot of pressure on business owners & leaders right now due to increased competition, inflation, and a growing need for organic growth. Consider five reasons to armour up with a Fractional Marketing/Communications Director, fully supported with a ready-made marketing team you…
DetailsHere’s why you shouldn’t cut your marketing budget Marketing is often one of the first budgets on the hit list when businesses are looking to weather economic challenges. You would of course expect us to be bias, but with 25+ years’ experience working across startups and global brands, we know what it takes for sustained…
DetailsMarketing to Drive Downturn Growth As the new financial year begins, you may be faced with a slower than usual business pipeline or have concerns about the possible impact of an economic downturn. If this is the case, your initial reaction may be to cut back on spending, and flatline sales & marketing investment. But…
DetailsIt might be because B2B PR was where my career started over 15 years ago. Or, it might be because I like nothing better than immersing myself in technical detail, and then turning it into engaging, jargon-free content. Regardless. B2B & ME = a match made in heaven. And no client project better demonstrates this…
DetailsSo many of the small business owners I meet talk disparagingly of direct mail. Otherwise known as doordrop leaflets. “We’ve tried leaflets,” they say. “Never get any results”. Thing is. The growth in technology, social media and personalisation actually means that in today’s marketing landscape good old-fashioned direct mail has the power to impact your…
DetailsAccording to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
DetailsIt’s not new. The fact is that for the past 10 years the world’s marketing influencers have been shouting from the roof tops about content marketing. King-pin himself, Seth Godin (author of Purple Cow) has said, "Content marketing is the only marketing left." Everyone agrees of course. Customer buying behaviours are transformed. Online search means…
Details
