As we all learn to adapt to the new Artificial Intelligence driven era it’s easy to forget Tech giants must also embrace change and evolve with the changes governed by AI. Google is no exception, and as they turn 25 they continue to stay at the forefront of the world’s technology landscape, by continuously improving…
DetailsI’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it. But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…
DetailsTips, tricks and advice in this ultimate guide to make landing pages work for your content marketing All too often we hear from businesses who have invested heavily in driving traffic to their website. Only to become frustrated because that increase in traffic is not turning into real, actual, live leads. “You can lead a…
DetailsI’ve lost count of the number of Essex based sole traders or independent small business owners I’ve spoken to who are in a marketing-induced panic. Actually, I should probably call it ‘lack of’ marketing-induced panic…because the root cause is their failure to act. And, the root cause of their failure to act is…the size of…
Details‘Get more customers’ is not a marketing strategy. ‘Get more customers; located in area A, who have hobbies B, have issues C, who also shop with retailer D, are willing to spend budget E, need help solving problem F, during this time period G,’ is. You need to make understanding who your customers are, and…
DetailsHow much should you spend on the marketing of your business? Rule of thumb is 10% of revenue…more if you want to make a huge impact, quickly. Really? I hear you say. Yes. Really! OK. Now I’ve got your attention. I’d like to talk about why having a marketing budget is so important, and share…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been me! Writer’s block can strike at the most annoying moments – however rather than stare blankly at my screen and grow increasingly frustrated, I try these block-busting tricks. If you struggle to get the…
DetailsStruggle to come up with creative ideas to promote your business? And find it even harder to make publicity stunt success measurable? #PimpMyBike is a publicity competition I created for client @CyclesUK – It ran through the summer holidays and it’s aim was to encourage engagement on social media, and strengthen the bike shop’s ‘friendly…
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