marketing strategy

Customers have changed. Has your marketing strategy adpated?

Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt.   In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…

brand story

Building Your Brand Story: Read This Book Before You Start

Historically businesses have made marketing all about them.  Their history, their accreditations, their team.  However, the reasons people buy have changed.  Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story.  Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…

referral marketing

Referral marketing rocks, but it’ll only ever get you so far…

Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling?  In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough   Referral marketing rocks, but it’ll only ever get you…

marketing tech tools

Our Top Marketing Tech Tools for SMEs

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…