Here’s why you shouldn’t cut your marketing budget Marketing is often one of the first budgets on the hit list when businesses are looking to weather economic challenges. You would of course expect us to be bias, but with 25+ years’ experience working across startups and global brands, we know what it takes for sustained…
DetailsThe B2B Business Guide to Plucky Marketing When it comes to growth marketing, a tendency towards perfectionism is one of the biggest barriers to making activities a tangible success. Whenever a business tries something new – whether it’s running an event, webinar, or even just a lead generation email campaign – the first-time round is…
DetailsWe live in a world where most SME business owners and company accountants see marketing as an Overhead not as a Cost of Revenue. This is an out-of-date assessment. Fundamentally, today profitable sales generation is the key to business success. This is an important thing for company accountants and business owners to understand. …
DetailsOn the 5th October we’ll be sponsoring and exhibiting at the Brentwood Business Showcase hosted by Brentwood Council. Brentwood Business Showcase is a must-attend business event for 2022, with hundreds of visitors from across Essex and the South East. Come and listen to inspirational leaders, attend practical workshops and meet exhibitors who will inspire…
DetailsIt’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…
DetailsBusiness owners are still undecided about the value LinkedIn can bring to their B2B sales efforts. In our experience some have tried (albeit half-heartedly) before, others are LinkedIn newbies. So, we explored our 10 tips to LinkedIn success through 2021 and thought we’d share it with you too. You may well be doing some of…
DetailsVideo. Everyone agrees it’s a powerful marketing tool, but (spoiler alert) only if you make the most of it – otherwise it can quickly turn into a massive waste of time and budget. Here we share three things the best B2B video scripts contain. Three things your B2B video script should have Whether you…
DetailsIn the current Covid-19 world it may be tempting to throw marketing planning into the wind, after all, no one included a scenario for lockdown in 2020 forecasts. In truth, long-term marketing planning may not be a worthwhile exercise right now (you still need a vision of where you want to be!) but 6-12 month…
DetailsCustomers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt. In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…
DetailsHistorically businesses have made marketing all about them. Their history, their accreditations, their team. However, the reasons people buy have changed. Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story. Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…
DetailsReferral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling? In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough Referral marketing rocks, but it’ll only ever get you…
DetailsBusiness owners are always curious about what PR and marketing tech tools we use to run our client campaigns. So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites. Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…
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