I’ve lost count of the number of Essex based sole traders or independent small business owners I’ve spoken to who are in a marketing-induced panic.
Actually, I should probably call it ‘lack of’ marketing-induced panic…because the root cause is their failure to act. And, the root cause of their failure to act is…the size of the marketing challenge they think they face.
How much to spend, whether they need a printed flyer, that they REALLY should be blogging, that they REALLY should be updating the 6 social media channels they set up but have never posted onto, whether to invest in Google Adwords, if Facebook advertising will work, if they should organise their database and start sending out email campaigns, if they should be contacting local media with press releases, whether its worth advertising in their local ‘trusted trader’ magazine…and the list goes on.
So, faced with the millions of questions flying around their head, and the never ending to-do list of marketing tasks most small business owners panic, and rightly so. But there’s really no need, and here’s why –
YOU DON’T NEED TO DO IT ALL.
You simply need to do a few of the right things, really well.
My Marketing Discovery meeting takes around 1.5 – 2 hours. Before hand I’ll send over lots of thought provoking questions, and ask you think about what your key business goals are, the audience you want to target and what success will look like. During the meeting we’ll discuss your answers and lots more. My aim is to get to the nitty gritty of the direction you want your business to move in. Following this I’ll create a jargon-free report, detailing the findings and making recommendations for your marketing plan.
Importantly I also include what you should not do, as well as what you should.
You’re able to put a lid on the worry. Focus on the marketing tactics that will deliver, and measure the results.
Drop me a line to discover more – jill@jillwillis.co.uk
My Marketing Discovery Service – £250
Marketing audit – your pre-meeting survey designed to create a solid starting point for our discussions.Discovery meeting – We will think, define and refine.Exploring your market, your message and your audience. What do you want to achieve, by when, and what will that success look like?Your Discovery Report – Succinct recommendations specific to your business, detailing the methods most suited to achieving your goals. The fundamentals you should master now. The nice-to-do tactics you could improve upon. The elements which will not deliver sufficient return on investment, and should be dropped.
Armed with a clear plan of action you’ll be able to move forwards with focus.
Following the discovery meeting the services I offer include –
Website content creation, copy for landing pages and SEO blogs, content for email marketing programmes, content for social media, press releases, brochures and much more.
