How to Win the Tender Process Our 10-point marketing checklist for construction contractors Tendering can be a major opportunity to win new construction projects however, it can also be a huge drain on resources and leave you feeling frustrated. As a small or medium sized contractor, you will more than likely be judged against tender…
Details2021 has been prolific year packed with new client campaigns to help sales teams acquire leads, close deals and nurture clients. We have jokingly referred to it as the year of ‘Getting Shi*t Done’. Of course, while this is a rather light-hearted view of things it belies a more serious message. Too many business owners…
DetailsWe’ve been named as a Thames Estuary Visionary business! Recognised by Kate Willard OBE and her team for our work helping ambitious clients drive social and environmental change, as well as the greener choices we’re making within the Attract & Engage business too. Founder, Jill Willis first began supporting Estuary businesses in 2012, putting her experience as a communications…
DetailsAligning marketing with customer goals – otherwise known as customer experience (CX) – is rapidly becoming one of the most important components of successful B2B business. So, what does it mean and where should you start? Jill Willis shares her insight. What outcome does your customer want to achieve? Jill says: “This is the…
DetailsOn the 5th October we’ll be sponsoring and exhibiting at the Brentwood Business Showcase hosted by Brentwood Council. Brentwood Business Showcase is a must-attend business event for 2022, with hundreds of visitors from across Essex and the South East. Come and listen to inspirational leaders, attend practical workshops and meet exhibitors who will inspire…
DetailsIt’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…
DetailsBusiness owners are still undecided about the value LinkedIn can bring to their B2B sales efforts. In our experience some have tried (albeit half-heartedly) before, others are LinkedIn newbies. So, we explored our 10 tips to LinkedIn success through 2021 and thought we’d share it with you too. You may well be doing some of…
DetailsBuilding an email list is essential to the long-term success of your business. This is because changes to social media algorithms or PPC prices won’t stand in the way of you reaching your audience. Trouble is, getting started with an email strategy can feel overwhelming. And, if you don’t have a dedicated ‘owner’ they tend to…
DetailsWe’re all suckers for ‘shiny object syndrome’ every now and again. In fact, you may well be suffering from it right not, and not even realise. For example, do you want a new website in 2021, but you’re not really sure why? Shiny object alert! Jill Willis, Attract & Engage Managing Partner says: If…
DetailsAccount Based Marketing is one of the B2B marketing tactics SMEs should focus on for 2021 – and the good news is it’s a natural fit. Smaller B2B firms turning over under £5m are already skilled in hyper-personalisation and relationship building. It’s a natural step for these same firms to embrace a deeper Account Based Marketing…
DetailsVideo. Everyone agrees it’s a powerful marketing tool, but (spoiler alert) only if you make the most of it – otherwise it can quickly turn into a massive waste of time and budget. Here we share three things the best B2B video scripts contain. Three things your B2B video script should have Whether you…
DetailsIn the current Covid-19 world it may be tempting to throw marketing planning into the wind, after all, no one included a scenario for lockdown in 2020 forecasts. In truth, long-term marketing planning may not be a worthwhile exercise right now (you still need a vision of where you want to be!) but 6-12 month…
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