Jill Willis MD at Attract & Engage, offers a pragmatic guide with tips and advice to help SMEs get a head-start on ABM Account Based Marketing is one of the hottest marketing trends of 2019 – and a favourite of SMEs according to the results of A&E’s business census earlier this year. It found that…
Details“Facebook Messenger has become the bane of my life!” I’ve lost count of the number of times I’ve heard this in recent months, or the number of business owners I’ve spoken to who are fighting consumer preference to message…rather than talk. “Why don’t they just visit the website?” they say. Or, “What’s wrong with just…
DetailsJanuary is a defining month for Attract & Engage as we welcome a new team member, move into a new office, and launch a range of new business support packages (you’ll be reassured to find they all still include copywriting…) Work is amazing. And then it’s awful. And then it’s amazing again. Right now…
DetailsTips, tricks and advice in this ultimate guide to make landing pages work for your content marketing All too often we hear from businesses who have invested heavily in driving traffic to their website. Only to become frustrated because that increase in traffic is not turning into real, actual, live leads. “You can lead a…
DetailsOn May 25th, 2018 businesses will have to comply with the General Data Protection Regulation (commonly referred to as, GDPR), a new law governing the secure collection, storage & usage of personal information. If you’re a small business struggling to get your head around what’s required, then it’s time to wake up and shake up…
DetailsA couple of us were having a coffee with a successful Essex business owner last week. We talked about how better marketing could help his business grow even further. (You’ll see why I’m telling you this in a minute). He wanted to kick around the usual ideas designed to attract new customers. Improved SEO, more…
DetailsSo many of the small business owners I meet talk disparagingly of direct mail. Otherwise known as doordrop leaflets. “We’ve tried leaflets,” they say. “Never get any results”. Thing is. The growth in technology, social media and personalisation actually means that in today’s marketing landscape good old-fashioned direct mail has the power to impact your…
DetailsAccording to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
DetailsIt’s not new. The fact is that for the past 10 years the world’s marketing influencers have been shouting from the roof tops about content marketing. King-pin himself, Seth Godin (author of Purple Cow) has said, "Content marketing is the only marketing left." Everyone agrees of course. Customer buying behaviours are transformed. Online search means…
DetailsI’m often asked "exactly what is it that you do?". My answer: I write. Here’s just a few examples of the projects I’ve been working on over the past few months – – Tugo – Copy writing of new website landing pages, as well as writing content for new marketing brochures. See more at tugo.co.uk…
DetailsI had a rather frustrating shopping expedition at the weekend. I won’t name names as that would be unkind…but I will use my experience as an example of how impactful seemingly inconsequential decisions can be on your small business’s brand. I popped out, in a bit of a rush, to buy a birthday present for…
DetailsI’ve lost count of the number of Essex based sole traders or independent small business owners I’ve spoken to who are in a marketing-induced panic. Actually, I should probably call it ‘lack of’ marketing-induced panic…because the root cause is their failure to act. And, the root cause of their failure to act is…the size of…
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