10 Tips for LinkedIn Success
Business owners are still unaware of the value LinkedIn can bring to their B2B sales efforts. Whether you’re a newbie or find it difficult to know where to start, we’ve created top tips to LinkedIn success.
Read through, then pick three that you like and can start actioning straight away.
1. Set your goal
x3 Key Measurements:
- Number of connections
- Number of followers
- Content view figures
2. Tag in prospects
Key Actions:
- Tag in relevant people in your social posts to increase engagement
- Be strategic in who you tag – who is most likely to reply/share on their own feed?
- Don’t tag in the same people too often and avoid a long list of tags – a few names will do
3. Follow up on in-person networking opportunities
Key Actions:
- Send connection requests to people you recently met
- Add personalisation to the request with a short note
- Once connected, invite them to follow your business page
4. Choose your most useful hashtag
Key Actions:
- Research using LinkedIn’s search bar or free online generators such as Hashifyme and All Hashtag
- Look for a hashtag with numbers in the thousands
- Select five and then use all of them in your future posts
5. Create a 3-month content plan
Key Actions:
- Pick one or two killer ‘issues’ that you’ll develop thought leadership around
- Research key dates, upcoming events and plot existing project key milestones into your calendar
- Map out available content that can be repurposed from other sources – this could include your website or blog
6. Make time daily & stick to it
Key Actions:
- Spend 15-30 minutes a day and set a goal review session of one hour once per fortnight
- Aim to connect with new prospects daily
- View your newsfeed daily by liking, commenting and sharing
- Be consistent
7. Grab attention with visual engagement
Key Actions:
- Add visuals to your social posts to spark engagement
- Create branded visuals to increase brand awareness
- Use a mix of images, videos, PDF guides and more to drive audience reach
8. Build a personal brand
Key Actions:
- Be open about issues that are close to your heart
- Share your personal expertise and become a micro-influencer
- Join a relevant group and strive to be the one who adds the most value
9. Try something new
Key Actions:
- Write an article that addresses a challenge your prospects are facing
- Post a video that gives an insight into your business specialism
- Send a prospect a private message and show them you understand their biggest problem – and can fix it
10. Don’t just share your own content
Key Actions:
- Provide helpful insights relevant to your audience written by others
- Set yourself apart by adding your own thoughts, comments, opinions when sharing
- Invite people to share their thoughts and start a topic of conversation in the comments
Which three will you action first? Keep these top tips in mind and think about how you can implement them throughout the year.
