How most B2B & Built Environment marketers use ChatGPT…
Prompt: Give me 10 content ideas around [insert subject, e.g EV installation]
The issue with that prompt is that you get terrible results.
Instead, you should try this prompt which we’ve been running tests on in new tool ConstructAI.
***Start Prompt***
Please carry out customer research for the [EV design, install and maintenance industry] industry.
Give me 10 questions and 10 problems that [commercial fleet managers responsible for decarbonisation] face.
Place the results in a table. The Y-axis should be labeled 1 through 10, and the X-axis should be labeled “Questions” and “Problems.”
***End Prompt***
You’ll generate 20 content ideas with this prompt.
At Attract & Engage we asked ConstructAI to show us both questions and problems because “questions” gives us content ideas for very targeted and specific issues people are facing.
While asking Construct AI for “problems” gives you more general issues people face within your industry.
Try it out.
P.S There are of course other AI platforms out there 😉
If you need help crafting marketing & communications content suited to YOUR audience, email info@attractandengage.co.uk or talk to us on our socials.
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