As we head into 2025, LinkedIn’s latest algorithm insights reveal a shifting content landscape. According to the “2025 LinkedIn Algorithm Report,” trends indicate a pivot towards interactive and engaging content formats. Here’s what’s working well on LinkedIn and how to refine your content strategy to stay relevant and boost reach on the platform.
Key Content Trends on LinkedIn in 2025
Video Content Continues to Rise
LinkedIn’s push for video content has led to a 25% increase in reach for video posts. The introduction of a mobile-friendly, TikTok-style video feed in 2024 further elevated the visibility of short, vertical videos, which now outperform traditional horizontal formats.
Best Practices: Aim for 60-90 seconds for maximum engagement, keeping videos in a vertical format for optimal reach. Thought leadership, branding, and event-related content resonate well in this format.
LinkedIn Video Tip: Try shooting videos with a smartphone. We factor in a percentage of ‘self shot’ content like this, alongside more polished professional video. Check out this example.
Carousel Document Posts
Despite an overall decline in reach for document posts, carousels remain effective, especially when concise and visually appealing. LinkedIn now tracks the percentage of slides users consume, making shorter carousels more successful.
Optimal Carousel Length: Keep to 6-12 slides, with fewer than 50 words per slide. Focus on educational content or process explanations to capture audience attention.
Discover how we put it into practice with our Construction Content Guide.
Image Posts with Infographics and Flowcharts
While image posts saw a slight decline, infographics, flowcharts, and multiple images (3-5 in one post) still perform well. Image-based posts gain traction when they convey complex information simply and visually.
Text Length: LinkedIn recommends 900-1,500 characters for text in image posts, balancing visuals with valuable insights.
See how we used this infographic to visualise how we can help business create a roadmap to marketing success.
Engagement and Dwell Time are Critical
Interaction quality is as vital as quantity on LinkedIn in 2025. Posts that capture users’ attention for longer periods are prioritised, especially those encouraging clicks, comments, and extended reading time.
Encourage Engagement: Respond to comments within the first two hours to increase your post’s visibility. Creating posts with conversation starters or tagging relevant people (with moderation to avoid penalties), can also extend reach.
Shorter Text Posts are More Effective
Text posts have seen a 35% decline in reach. However, well-structured, concise posts (600-1,200 characters) with strong hooks to encourage clicks on the “Read More” button continue to perform well.
Tip: Start with a compelling hook and keep paragraphs short to enhance readability and engagement.
Take this post as an example. We drew the audience in with a hook, used engaging visuals and then a link to see more.
Polls and Native Articles for Thought Leadership
Polls, while experiencing some decline, remain effective for engagement. LinkedIn’s newsletter feature, designed for bi-weekly publishing, has also gained popularity. Shorter articles (600-900 words) with multimedia elements and summaries of industry trends can improve engagement by up to 35%.
Polls: Limit poll options to three for higher response rates and encourage comments for additional reach.
Articles: Use a well-structured format, add visuals, and keep insights digestible to increase reader interaction.
How to Enhance LinkedIn Content for 2025
Consistency Over Frequency
Posting two to three times a week is optimal for reach and engagement. Avoid over posting, as this can dilute reach and reduce engagement per post.
Timing Matters
Midweek, morning posts (between 8-10 AM) capture higher engagement as professionals start their workday. However, if targeting a global audience, consider consistent posting times that align with peak hours across time zones.
Cross-Promotion Boosts Engagement
Sharing LinkedIn posts on other platforms or in newsletters drives up to 35% more traffic. This strategy can be particularly effective for promoting LinkedIn articles, polls, and live events.
Leverage the Power of Comments and Conversations
Engaging with other posts immediately after publishing your own helps increase visibility. Additionally, follow-up comments on your posts and nurturing conversations within the first few hours enhance LinkedIn’s algorithmic preference for your content.
Implementing These Trends in Your 2025 Content Strategy
LinkedIn’s 2025 algorithm favours genuine engagement, high-quality multimedia, and concise content. Incorporate these tactics into your content strategy to increase reach, engagement, and brand presence:
- Prioritise Video: Integrate vertical, short-form videos to capitalise on LinkedIn’s new feed format.
- Use Carousels Wisely: Limit word count per slide and focus on educational, actionable insights.
- Spark Conversation: Create posts that invite engagement and actively participate in discussions.
Staying updated with LinkedIn’s evolving algorithm and optimising content accordingly will be key for B2B brands looking to engage meaningfully with their LinkedIn audience in 2025.
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