[And other write right advice, to help beat blogger’s block] Collectively, the copywriters at Attract & Engage have written 100s of thousands of words. From blogs to brochures, and everything inbetween. So, it’s fair to say we understand how hard it can be for business owners to not only find the time, but also the…
DetailsTips, tricks and advice in this ultimate guide to make landing pages work for your content marketing All too often we hear from businesses who have invested heavily in driving traffic to their website. Only to become frustrated because that increase in traffic is not turning into real, actual, live leads. “You can lead a…
DetailsAt this time of year, we’re up to our armpits in New Year’s resolutions; some are our own, but mostly they belong to the businesses we help. It seems January and February are the months when MDs and Directors get serious about how they market their business. And, quality content copywriting is top of the…
DetailsChinese astrology may have 2018 as the Year of the Dog, but at Attract & Engage we’re calling it the Year of the Blog. Not least because of the unprecedented number of successful business owners who’ve told us of their resolve to start blogging as a way to help their business grow even further over…
DetailsIt’s not just the quality of content you should consider when writing your next blog, but also the ideal length. The good news is you don’t have to rely on guess work. There are a few factors to consider to help you get it right. For example: Seven minutes is reported to be the ideal…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been us! Writer’s block can strike at the most annoying moments – however rather than stare blankly at our screens and grow increasingly frustrated, at Attract & Engage HQ we prefer to try these block-busting…
DetailsAs 2016 draws to a close, social media feeds are a frenzy of ‘2017 top trend guides’ and the like. Lots are humdrum. But one caught my eye. ‘10 Social Media Predictions for 2017 (Where you Should Be Spending Your Time). It tells us “video will be even more important”, and that we should “master…
DetailsA good education cannot guarentee a high standard of grammar. There’s always going to be the odd mess up here and there. None of us are perfect. That’s OK, because English grammar is far from easy. As a copywriter I get that. The words and sentences that make perfect sense in your mind, all of…
DetailsAccording to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
DetailsIt’s not new. The fact is that for the past 10 years the world’s marketing influencers have been shouting from the roof tops about content marketing. King-pin himself, Seth Godin (author of Purple Cow) has said, "Content marketing is the only marketing left." Everyone agrees of course. Customer buying behaviours are transformed. Online search means…
DetailsI’ve just finished working on a new website for Upminster based building firm Inline Building Contractors. Partnering with the technically masterful Scott from Eseyo Web Design. Together we created a bold, modern, portfolio site, designed to showcase the firm’s professionalism, attention to detail and premier service. Aided too by stunning photography fromCarmel Jane Photography. I’m…
Details2016 is the year blogging went intergalactic. But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms now recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. (Google and blogs sitting in…
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