Right? Well. It’s true, your trusty iPhone (other smartphones also exist…) has a pretty amazing camera. Add into the mix the filter and edit aps available and you can create some great homegrown images for use in the marketing of your business. But a word of caution. Whilst these images are often more than adequate…
DetailsI work with around four new companies each month, in addition to my regular client base. Usually, these new companies contact me with very specific copywriting requirements. This might be some web copy for a new website, or a sales brochure, perhaps a leaflet or even a company handbook. A few weeks ago I was…
DetailsI’ve just completed a new brochure project for client Paul Robinson Solicitors. (PAT ON THE BACK WARNING) I successfully managed the project to come in for half that of their previous re-design, and there’s still not a stock photo in sight! My brief was to showcase what makes this award-winning, independent firm special…and ensure that…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been me! Writer’s block can strike at the most annoying moments – however rather than stare blankly at my screen and grow increasingly frustrated, I try these block-busting tricks. If you struggle to get the…
DetailsTypos are great attention-getters. Social media trolls comment on them. Print readers circle them in red pen. Right or wrong, readers hold your businesses print & digital literature to nearly impossible standards of accuracy and clarity. Spelling errors and grammatical mistakes steal the audience’s attention from an otherwise-compelling piece and undermine the integrity of your…
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