2016 is the year blogging went intergalactic. But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses.
The reason is that Google search algorithms now recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO.
(Google and blogs sitting in a tree. K.I.S.S.I.N.G)
So, in the race to rank knock-out case studies and SEO friendly landing pages no longer cut the mustard.
If you want to appear high on Google search you have to invest in blogging. In fact, you have to learn to love blogging. More specifically (and technically) in long-tail searches with custom content developed specifically to speak to a target audience.
Your aim should be to become an expert, an information source, the place to go to have questions answered.
From white papers, to how to guides, best practice papers, top tips, behind the scenes interviews, case studies, research findings, photo diaries and more…
I recently came across an impactful statistic; long-tail searches now contribute 70% of search traffic.
In plain English this means that people typing in a specific question, for example, ‘what is the best way to rank on Google?’ contributes most to searches on Google.
Plus, another stat. 65% of buyers say the quality of a website’s content impacts their purchasing decision.
In short, to stay on the first page custom content is imperative.
Let’s talk. Drop me a line at jill@jillwillis.co.uk
