Chinese astrology may have 2018 as the Year of the Dog, but at Attract & Engage we’re calling it the Year of the Blog. Not least because of the unprecedented number of successful business owners who’ve told us of their resolve to start blogging as a way to help their business grow even further over the next 12 months.
But, because early 2018 figures continue to tell a positive story. Businesses that use blogs to connect with existing customers, attract new ones, improve SEO and inspire email campaigns, social media and Pay Per Click advertising receive 67% more leads than those who do not. And businesses who blog successfully receive 97% more links directly to their website.
Start a blog. So much more than just writing!
Starting a blog is not a loose commitment to write a few posts here and there, and it’s not a one-day job.
Launching a successful blog (which will deliver the results you are looking for) needs long-term planning and dedicated resource.
Luckily, we’re well practiced at helping businesses to start blogging. Here are our 6 essential steps to consider:
Audience Persona: Who are you writing for?
Content Strategy: Which blog topics will engage your target audience, what SEO keyword strategy should you adopt, and what will be your ubiquitous tone of voice and style?
Technical Planning: Editorial management, including research, partnership cultivation, data capture and deadlines. Design of your blog’s homepage and post templates.
Content Creation: Professional ‘Google friendly’copywriting , supported by imagery and (as often as possible) video content.
Publication Planning: which channels will most effectively reach your audience and increase engagement?
Lead generation: Capture data, generate leads, progress sales. Have the sales funnel in mind and create a website, and content that not only attracts and engages your target audience…but also makes it easier to convert interested people into customers.
Convinced? The truth is if you’re not already blogging, this year is the time to start.
So, to make sure your Year of the Blog starts without a hitch get in touch. We’re here to help.