Last week was a really great week. As part of my one women mission to improve the business story telling abilities of Essex I met, and coffee’d with, lots of small business owners. Unbeknownst to them (sorry!) I was conducting a little secret survey during these meet ups. I had set myself a goal of…
DetailsI attended my first Business Women’s Network event at Joseph’s Kitchen Cafe in Billericay yesterday. Nick Looby of Feet on the Ground training was the keynote, and gave a really insightful masterclass on effective networking. It struck me that he and I talk the same language…and have one very similar pet hate. Narcissistic businesses. In…
DetailsI’ve just completed a new brochure project for client Paul Robinson Solicitors. (PAT ON THE BACK WARNING) I successfully managed the project to come in for half that of their previous re-design, and there’s still not a stock photo in sight! My brief was to showcase what makes this award-winning, independent firm special…and ensure that…
DetailsIf an image speaks a thousand words, just how many does a video speak!? Your businesses story needs to be truly GREAT. Designed to be told and re-told. When we get that right it spreads, goes viral, enjoys the word of mouth effect etc, etc, etc… Whatever you want to call it, you want it…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been me! Writer’s block can strike at the most annoying moments – however rather than stare blankly at my screen and grow increasingly frustrated, I try these block-busting tricks. If you struggle to get the…
DetailsTypos are great attention-getters. Social media trolls comment on them. Print readers circle them in red pen. Right or wrong, readers hold your businesses print & digital literature to nearly impossible standards of accuracy and clarity. Spelling errors and grammatical mistakes steal the audience’s attention from an otherwise-compelling piece and undermine the integrity of your…
DetailsStruggle to come up with creative ideas to promote your business? And find it even harder to make publicity stunt success measurable? #PimpMyBike is a publicity competition I created for client @CyclesUK – It ran through the summer holidays and it’s aim was to encourage engagement on social media, and strengthen the bike shop’s ‘friendly…
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