I’ve just completed a new brochure project for client Paul Robinson Solicitors. (PAT ON THE BACK WARNING) I successfully managed the project to come in for half that of their previous re-design, and there’s still not a stock photo in sight!
My brief was to showcase what makes this award-winning, independent firm special…and ensure that potential new clients were struck by the open, friendly and approachable ethos at the heart of the legal practice.
I recommended we include a photo shoot as part of the re-design project.
The result is a new brochure design which gives potential clients a natural glimpse behind the scenes. Real social interactions, real people – and a level of authenticity that works wonders to strengthen the key messages communicated throughout.