Launching BBL: A New Chapter for Basildon’s Business Community

Attract & Engage proudly supported the re-branding and launch of Basildon Business Leaders, Basildon’s economic peer group, at an event in the heart of the borough. With keynotes from Councillor Louise McKinlay – Deputy Leader Essex County Council and Cabinet Member for Levelling Up, Communities and Business Engagement and Jill and Richard Willis Co-Founders of…

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Unlock the Power of Vital Business Attractiveness: A 3-Layer Strategy

In today’s crowded marketplace, standing out is more critical than ever. Businesses are constantly seeking ways to attract and retain the attention of their target audience. This is where the concept of Vital Business Attractiveness comes into play—a comprehensive strategy that focuses on three crucial layers: Use, Aesthetic, and Values. These elements, when aligned, create…

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BBC Essex. Interview with Jill Willis

BBC Essex. Interview with Jill Willis Jill and Akylah Rodriguez explore the Made in Essex podcast, and dig into the culture of entrepreneurship that exists across the county. Jill shares the commonalities that she’s found amongst the founders and CEOs she’s interviewed and the extraordinary range of businesses that are scaling all around us.  …

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