As we all learn to adapt to the new Artificial Intelligence driven era it’s easy to forget Tech giants must also embrace change and evolve with the changes governed by AI. Google is no exception, and as they turn 25 they continue to stay at the forefront of the world’s technology landscape, by continuously improving…
DetailsAwareness: At the top of the funnel, potential customers become aware of you. Their trigger (need or want) point may be approaching, and they are beginning to open their minds to solutions. Interest: Prospects express an interest in your offering. They are researching and considering various options, and it’s at this point they may make…
DetailsAI Marketing: Why Your Plans Need Humans to Succeed In today’s fast-paced digital landscape, the use of Artificial Intelligence (AI) has become indispensable for businesses aiming to stay ahead of their industry. AI offers marketers powerful capabilities, from automation to data analysis, and design to copywriting assistance. However, as with any technology, AI tools come…
DetailsThere’s strength in strong brand foundations The built environment is designed to tolerate incredible natural forces. Earthquakes, storms, hurricanes will bounce off large buildings and external structure because of their significant stability. Why? Because of strong foundations that not only act as an anchor but also inform the design of the whole structure above. …
DetailsMarketing to Drive Downturn Growth As the new financial year begins, you may be faced with a slower than usual business pipeline or have concerns about the possible impact of an economic downturn. If this is the case, your initial reaction may be to cut back on spending, and flatline sales & marketing investment. But…
DetailsConsumers are paying more attention to experience than ever, putting the pressure on businesses to deliver better experiences. Customers crave branded, personalised moments at every point of engagement and it’s all about showing up for the customer when and where they need you, with consistency. What is Customer Experience & why is it important? …
DetailsDon’t let complicated subjects hold you back in terms of content. Instead, use them as an opportunity to demonstrate clarity in marketing. Here, we’ve collected the top strategies the Attract & Engage team use to strike the perfect balance of complex VS concise copy. Get to the point quickly Like with most B2B content,…
Details10 Tips for LinkedIn Success Business owners are still unaware of the value LinkedIn can bring to their B2B sales efforts. Whether you’re a newbie or find it difficult to know where to start, we’ve created top tips to LinkedIn success. Read through, then pick three that you like and can start actioning straight away. …
DetailsThe B2B Business Guide to Plucky Marketing When it comes to growth marketing, a tendency towards perfectionism is one of the biggest barriers to making activities a tangible success. Whenever a business tries something new – whether it’s running an event, webinar, or even just a lead generation email campaign – the first-time round is…
DetailsWe live in a world where most SME business owners and company accountants see marketing as an Overhead not as a Cost of Revenue. This is an out-of-date assessment. Fundamentally, today profitable sales generation is the key to business success. This is an important thing for company accountants and business owners to understand. …
DetailsIn today’s culture of a fully digital, multi-channel, 24-hour news cycle, brand awareness and reputation management has intertwined with the sales cycle for both B2B and B2C companies. Are you lost in how to leverage this new overlap between PR and sales? We’ve put together a few ways to unite PR and sales efforts to…
DetailsThis whole energy fiasco is a sucker punch for small businesses. All around us, we see business owners who feel vulnerable, even more so than during Covid. And, with good reason, most don’t have the buffers of big corporates. What worries us most is that smaller SMEs may well feel alone. During the pandemic business communities drew…
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