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Mar32020

email marketing

Does your email marketing work for the new generation of millennial B2B buyers?

Email & CRM, Social Media

Email marketing is still considered the preferred method of communication for most business decision makers.  But times are changing.  There’s a new generation of decision makers at the top – millennials – social media natives who’ve grown up with engaging content and have a micro-attention span.  In this blog, A&E managing director Jill Willis answers the question: how can businesses revitalise email marketing…

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Nov152019

marketing tech tools

Our Top Marketing Tech Tools for SMEs

Blogging, Campaign Planning, Copywriting Technique, Email & CRM, Measurement, Social Media, Website Content, Writing for Print

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…

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Oct102019

content

3 strategies to turn complex topics into compelling content

Blogging, Copywriting Technique, Email & CRM, Website Content, Writing for Print

Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing.  Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…

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Aug202019

social media

Time for a Social Media Break Up?

Campaign Planning, Social Media

If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless?  I doubt it.  It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…

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