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Daily Archives: 19/11/2018

email subject lines

Email subject lines: your secret marketing tool

Copywriting Technique, Email & CRM, MeasurementBy Jill Willis19/11/2018

Until recently we believed email subject lines had a singular purpose – to get the email opened.  But, over the past 12 months we’ve evolved that thinking and now see email subject lines as far more important.  Jill explains why email subject lines have become a powerful marketing tool for A&E clients. Discreet, yet powerful…

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