Marketing to Drive Downturn Growth As the new financial year begins, you may be faced with a slower than usual business pipeline or have concerns about the possible impact of an economic downturn. If this is the case, your initial reaction may be to cut back on spending, and flatline sales & marketing investment. But…
DetailsConsumers are paying more attention to experience than ever, putting the pressure on businesses to deliver better experiences. Customers crave branded, personalised moments at every point of engagement and it’s all about showing up for the customer when and where they need you, with consistency. What is Customer Experience & why is it important? …
DetailsDon’t let complicated subjects hold you back in terms of content. Instead, use them as an opportunity to demonstrate clarity in marketing. Here, we’ve collected the top strategies the Attract & Engage team use to strike the perfect balance of complex VS concise copy. Get to the point quickly Like with most B2B content,…
Details10 Tips for LinkedIn Success Business owners are still unaware of the value LinkedIn can bring to their B2B sales efforts. Whether you’re a newbie or find it difficult to know where to start, we’ve created top tips to LinkedIn success. Read through, then pick three that you like and can start actioning straight away. …
DetailsThe B2B Business Guide to Plucky Marketing When it comes to growth marketing, a tendency towards perfectionism is one of the biggest barriers to making activities a tangible success. Whenever a business tries something new – whether it’s running an event, webinar, or even just a lead generation email campaign – the first-time round is…
DetailsWe live in a world where most SME business owners and company accountants see marketing as an Overhead not as a Cost of Revenue. This is an out-of-date assessment. Fundamentally, today profitable sales generation is the key to business success. This is an important thing for company accountants and business owners to understand. …
DetailsIn today’s culture of a fully digital, multi-channel, 24-hour news cycle, brand awareness and reputation management has intertwined with the sales cycle for both B2B and B2C companies. Are you lost in how to leverage this new overlap between PR and sales? We’ve put together a few ways to unite PR and sales efforts to…
DetailsThis whole energy fiasco is a sucker punch for small businesses. All around us, we see business owners who feel vulnerable, even more so than during Covid. And, with good reason, most don’t have the buffers of big corporates. What worries us most is that smaller SMEs may well feel alone. During the pandemic business communities drew…
DetailsYou don’t need to become the next viral sensation to drive growth with your social media marketing. Simple, consistent and relevant content created for your target audience across the right channels will increase your brand awareness, market reach, attract customers and ensure your digital ‘shopfront’ reflects your brand values. According to a report by Datareportal…
DetailsAttract & Engage offers free marketing help to construction businesses Attract & Engage, iConstruct member and Thames Estuary Visionary, is launching a free guide to help small and medium-sized construction and landscape buinesses increase the odds of success in the tender process Tendering can be a major opportunity to win new construction projects however, it can…
DetailsHow to Win the Tender Process Our 10-point marketing checklist for construction contractors Tendering can be a major opportunity to win new construction projects however, it can also be a huge drain on resources and leave you feeling frustrated. As a small or medium sized contractor, you will more than likely be judged against tender…
Details2021 has been prolific year packed with new client campaigns to help sales teams acquire leads, close deals and nurture clients. We have jokingly referred to it as the year of ‘Getting Shi*t Done’. Of course, while this is a rather light-hearted view of things it belies a more serious message. Too many business owners…
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