This category is for businesses which have harnessed digital technology in their business, and helped to raise the company profile, profitability or efficiency. A&E is proud to announce our sponsorship of the Digital Business of the Year Award at the upcoming Newham Chamber of Commerce Business Awards, an event that celebrates the innovation, resilience, and…
DetailsBuild a Messaging Matrix in 6 Steps Have you ever wanted to explain your brand strategy in a way that resonates with different customer groups? Or provide much-needed information to your employees? Perhaps you’re looking to deliver reassuring, well-constructed messages to your investors? If the answer is “yes” to any of these questions, your company…
DetailsMade in Essex with Will Polston, author of North Star Thinking. Now a leading business performance coach, Will Polston overcame the misconception that money equalled happiness. It led him to redefine success — and focus on aligning his actions with his true values. Will Polston is a renowned business performance coach and author of North…
DetailsIn today’s crowded marketplace, standing out is more critical than ever. Businesses are constantly seeking ways to attract and retain the attention of their target audience. This is where the concept of Vital Business Attractiveness comes into play—a comprehensive strategy that focuses on three crucial layers: Use, Aesthetic, and Values. These elements, when aligned, create…
DetailsMade in Essex with John Gladman. MD of AVRT. Adaptive Virtual Reality Training, a tech businesses making the way emergency services & military personnel train for difficult scenarios, safer, and more realistic, Now leading AVRT Training, John Gladman has faced business setbacks which made him re-evaluate his approach — and turn failure into…
DetailsMade in Essex with Andy Thorne. CEO of Kestrel Shipping. “When I was young I was constantly told ssssh Thorne! I’m the manager and I know better”. From the label of ‘disruptive child’ in school, to a portacabin in Grays, and now to 8 interlinked businesses, with 300+ offices, shipping to well over 1,000 destinations.…
DetailsThe Top Benefits Of Case Studies In B2B Marketing 73% of B2B buyers say that case studies are a key factor in their purchasing decision, according to a survey by the Content Marketing Institute. It’s a sad but true state of affairs in sales & marketing today: the large amount of unhelpful, irrelevant content being…
DetailsBusiness Development is stalling and the call comes in… “Quick, I need you to whip up some new ideas – original ones that are going to get prospects interested and start conversations. And have them on my desk by the end of play.” You think: “New content ideas that are going to appeal to our…
DetailsThe Cost of Neglecting Your Digital Footprint: How Much Revenue Are You Losing? In the fast-paced digital age, having a phone that still rings despite not investing in your website for years might seem like a sign of success. But pause for a moment and think about the calls that never come through because your…
DetailsBBC Essex. Interview with Jill Willis Jill and Akylah Rodriguez explore the Made in Essex podcast, and dig into the culture of entrepreneurship that exists across the county. Jill shares the commonalities that she’s found amongst the founders and CEOs she’s interviewed and the extraordinary range of businesses that are scaling all around us. …
DetailsThe Ultimate Guide to Successful King’s Awards Applications. It is critical to be able to tell your story in a way that speaks to the judges and craft an entry that showcases your unique achievements. Attract & Engage have detailed out the key steps to tell your story. The King’s Awards for Enterprise is one…
DetailsHow most B2B & Built Environment marketers use ChatGPT… Prompt: Give me 10 content ideas around [insert subject, e.g EV installation] The issue with that prompt is that you get terrible results. Instead, you should try this prompt which we’ve been running tests on in new tool ConstructAI. ***Start Prompt*** Please carry out customer research for…
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