In today’s crowded marketplace, standing out is more critical than ever. Businesses are constantly seeking ways to attract and retain the attention of their target audience. This is where the concept of Vital Business Attractiveness comes into play—a comprehensive strategy that focuses on three crucial layers: Use, Aesthetic, and Values. These elements, when aligned, create a powerful brand attractiveness score that pulls customers toward your business effortlessly.
What Makes a Brand Attractive?
As highlighted in our YouTube video, the three layers of Vital Business Attractiveness form the foundation of a strong brand strategy:
Use
- Attractiveness starts with the functionality and practical value your brand provides. This encompasses all the ways your business is useful to your target market. “Use” isn’t limited to the physical properties of a product or service but also involves the entire customer experience, including factors like pricing, distribution, and delivery.
Aesthetic
- While aesthetics often makes us think of design, it’s much deeper than that. Aesthetic covers everything that makes your brand likable, from the tone of voice to the overall personality of your business. This includes how you communicate through your advertising, slogans, and every other brand touchpoint. these elements make your brand likeable to the people you want to attract.
Values
- Lastly, your brand’s values are about what you stand for and how you reflect that through your actions. This layer is crucial not just for B2C but for B2B audiences as well. It’s about going beyond the transactional day-to-day to show customers the ‘why’ of your existence. Having clear, authentic values makes your brand something customers aspire to have in their lives.
How to Improve Your Brand’s Attractiveness Score
To begin optimising your brand’s attractiveness, we recommend taking a hands-on approach: Grab a pen and score it against these three layers—Use, Aesthetic, and Values. Once you’ve assessed your strengths and weaknesses in each category, you can begin making targeted improvements to enhance your business’s overall appeal.
The end goal? A brand that doesn’t need to fight for attention because customers are drawn to it naturally.
Want to dive deeper? Watch the full video on YouTube to learn how to create a brand that customers love and pay attention to. Make sure to give us a follow there for more business marketing tips. Or talk to us on our socials.
