Twas the night before Christmas, when all through the town Not a business owner was stirring, and much wine had been downed! For Christmas day brings a chance to relax, and re-set With the hubbub of the festive season finally at rest! When at Essex Business Forum there arose such a clatter, I sprang from…
DetailsI’ve started to notice a common trend amongst the small businesses I work with. For many of them, the business is charge of them…and not the other way around. Take a freelance hair stylist & make-up artist I recently met at an Essex business networking event. Over a quick coffee, she told me that she’s…
DetailsI work with around four new companies each month, in addition to my regular client base. Usually, these new companies contact me with very specific copywriting requirements. This might be some web copy for a new website, or a sales brochure, perhaps a leaflet or even a company handbook. A few weeks ago I was…
DetailsLast week was a really great week. As part of my one women mission to improve the business story telling abilities of Essex I met, and coffee’d with, lots of small business owners. Unbeknownst to them (sorry!) I was conducting a little secret survey during these meet ups. I had set myself a goal of…
DetailsI attended my first Business Women’s Network event at Joseph’s Kitchen Cafe in Billericay yesterday. Nick Looby of Feet on the Ground training was the keynote, and gave a really insightful masterclass on effective networking. It struck me that he and I talk the same language…and have one very similar pet hate. Narcissistic businesses. In…
DetailsI’ve just completed a new brochure project for client Paul Robinson Solicitors. (PAT ON THE BACK WARNING) I successfully managed the project to come in for half that of their previous re-design, and there’s still not a stock photo in sight! My brief was to showcase what makes this award-winning, independent firm special…and ensure that…
DetailsStruggle to come up with creative ideas to promote your business? And find it even harder to make publicity stunt success measurable? #PimpMyBike is a publicity competition I created for client @CyclesUK – It ran through the summer holidays and it’s aim was to encourage engagement on social media, and strengthen the bike shop’s ‘friendly…
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