Write Case Studies That Are Clear, Compelling, and Concise

Case studies are the backbone of any good B2B sales and marketing programme. For decades, good case studies have demonstrated how products and services are achieving favourable results and helped business development teams move potential customers closer to a sale. When writing a case study, one of the most important steps we can take is…

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2018 Copywriting Manifesto

With January still box fresh, I feel the need to apologise. I’m not usually one to be found ‘soap-boxing’ at social gatherings but, I admit, there were a few occasions through December when I did just that. Why? Because 2017 was a year where words took a battering. It’s true, language has always been used…

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An Ode to Christmas…

Twas the night before Christmas, when all through the town Not a business owner was stirring, and much wine had been downed! For Christmas day brings a chance to relax, and re-set With the hubbub of the festive season finally at rest! When at Essex Business Forum there arose such a clatter, I sprang from…

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