It’s not just the quality of content you should consider when writing your next blog, but also the ideal length. The good news is you don’t have to rely on guess work. There are a few factors to consider to help you get it right. For example: Seven minutes is reported to be the ideal…
DetailsCan you believe it? Email marketing is just 5 years away from turning 50. The good news is that it’s still going strong, continuing to be one of the top performing and affordable marketing tactics available. Over recent years’ automation (set & forget emails) have made it possible for even the most time strapped business…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been us! Writer’s block can strike at the most annoying moments – however rather than stare blankly at our screens and grow increasingly frustrated, at Attract & Engage HQ we prefer to try these block-busting…
DetailsEmail – only for huge organisations, right? Wrong. It’s the perfect marketing tool for growing a business. Let me explain a little more… Why email marketing will be your best investment, ever. It can be tricky explaining email marketing to clients. Often, they are blinded by the ‘glamour’ of social media…certain that Facebook is…
DetailsAs 2016 draws to a close, social media feeds are a frenzy of ‘2017 top trend guides’ and the like. Lots are humdrum. But one caught my eye. ‘10 Social Media Predictions for 2017 (Where you Should Be Spending Your Time). It tells us “video will be even more important”, and that we should “master…
DetailsA good education cannot guarentee a high standard of grammar. There’s always going to be the odd mess up here and there. None of us are perfect. That’s OK, because English grammar is far from easy. As a copywriter I get that. The words and sentences that make perfect sense in your mind, all of…
DetailsIt might be because B2B PR was where my career started over 15 years ago. Or, it might be because I like nothing better than immersing myself in technical detail, and then turning it into engaging, jargon-free content. Regardless. B2B & ME = a match made in heaven. And no client project better demonstrates this…
DetailsSo many of the small business owners I meet talk disparagingly of direct mail. Otherwise known as doordrop leaflets. “We’ve tried leaflets,” they say. “Never get any results”. Thing is. The growth in technology, social media and personalisation actually means that in today’s marketing landscape good old-fashioned direct mail has the power to impact your…
DetailsAccording to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
DetailsIt’s not new. The fact is that for the past 10 years the world’s marketing influencers have been shouting from the roof tops about content marketing. King-pin himself, Seth Godin (author of Purple Cow) has said, "Content marketing is the only marketing left." Everyone agrees of course. Customer buying behaviours are transformed. Online search means…
DetailsI’ve just finished working on a new website for Upminster based building firm Inline Building Contractors. Partnering with the technically masterful Scott from Eseyo Web Design. Together we created a bold, modern, portfolio site, designed to showcase the firm’s professionalism, attention to detail and premier service. Aided too by stunning photography fromCarmel Jane Photography. I’m…
Details2016 is the year blogging went intergalactic. But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms now recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. (Google and blogs sitting in…
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