Can you believe it? Email marketing is just 5 years away from turning 50. The good news is that it’s still going strong, continuing to be one of the top performing and affordable marketing tactics available.
Over recent years’ automation (set & forget emails) have made it possible for even the most time strapped business to regularly communicate with would be, and existing customers. But the trend for 2017 and beyond goes much further than this.
It’s time to get personal with your database. To spend time improving the quality of your email list and to improve your understanding of what mini segments of that list are interested in. Meaning you can evolve your automated email journeys into truly personal content, for the right person at the right time.
And, even more exciting is that thanks to technical improvements to CRM and eMail marketing systems this can now be done without hours of labour intensive coding. Delivering you and your business consistent, engaging, revenue producing campaigns, without breaking the bank.
We say: “For email to work you need to care for, and nurture your email list of contacts – not simply set and forget.”
Here are some other email marketing trends for 2017 and beyond:
- Mobile design
Did you know, 68% of emails are opened on mobile devices? Time to make sure your email design is ultra, mobile friendly.
- Automation, on steroids
Email marketing works when the right message is sent to the right person at the right time. Marketing automation has helped in all three of these areas. 2017 will go even further.
I’m working with more and more small business clients who see the benefit of investing in fine tuning of their existing automated email campaigns. With powerful tweaks to advanced segmentation and customised content. Designed to really engage with micro audiences within their overall list.
This is incredibly effective when customers are provided a ‘pre-packaged’ customer journey. A predetermined series of emails, created with their individual needs in mind.
- Email x SMS
Lastly, there’s lots of talk of the huge, untapped potential of SMS. By being clever, businesses can use SMS tactfully and responsibly to compliment their email marketing campaigns. Amplifying the impact, and reaching out to customers and potential customers with relevant messages precisely when they’re most open to them.
To discuss your business, and how email marketing could help attract and engage customers get in touch.