It’s not just the quality of content you should consider when writing your next blog, but also the ideal length. The good news is you don’t have to rely on guess work. There are a few factors to consider to help you get it right. For example: Seven minutes is reported to be the ideal…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been us! Writer’s block can strike at the most annoying moments – however rather than stare blankly at our screens and grow increasingly frustrated, at Attract & Engage HQ we prefer to try these block-busting…
DetailsAs 2016 draws to a close, social media feeds are a frenzy of ‘2017 top trend guides’ and the like. Lots are humdrum. But one caught my eye. ‘10 Social Media Predictions for 2017 (Where you Should Be Spending Your Time). It tells us “video will be even more important”, and that we should “master…
DetailsA good education cannot guarentee a high standard of grammar. There’s always going to be the odd mess up here and there. None of us are perfect. That’s OK, because English grammar is far from easy. As a copywriter I get that. The words and sentences that make perfect sense in your mind, all of…
DetailsAccording to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
DetailsIt’s not new. The fact is that for the past 10 years the world’s marketing influencers have been shouting from the roof tops about content marketing. King-pin himself, Seth Godin (author of Purple Cow) has said, "Content marketing is the only marketing left." Everyone agrees of course. Customer buying behaviours are transformed. Online search means…
DetailsI’ve just finished working on a new website for Upminster based building firm Inline Building Contractors. Partnering with the technically masterful Scott from Eseyo Web Design. Together we created a bold, modern, portfolio site, designed to showcase the firm’s professionalism, attention to detail and premier service. Aided too by stunning photography fromCarmel Jane Photography. I’m…
DetailsI work with around four new companies each month, in addition to my regular client base. Usually, these new companies contact me with very specific copywriting requirements. This might be some web copy for a new website, or a sales brochure, perhaps a leaflet or even a company handbook. A few weeks ago I was…
DetailsI’ve just completed a new brochure project for client Paul Robinson Solicitors. (PAT ON THE BACK WARNING) I successfully managed the project to come in for half that of their previous re-design, and there’s still not a stock photo in sight! My brief was to showcase what makes this award-winning, independent firm special…and ensure that…
DetailsWho was it that said, “I hate writing, but I love having written”? So far this week it could have been me! Writer’s block can strike at the most annoying moments – however rather than stare blankly at my screen and grow increasingly frustrated, I try these block-busting tricks. If you struggle to get the…
DetailsTypos are great attention-getters. Social media trolls comment on them. Print readers circle them in red pen. Right or wrong, readers hold your businesses print & digital literature to nearly impossible standards of accuracy and clarity. Spelling errors and grammatical mistakes steal the audience’s attention from an otherwise-compelling piece and undermine the integrity of your…
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