In today’s culture of a fully digital, multi-channel, 24-hour news cycle, brand awareness and reputation management has intertwined with the sales cycle for both B2B and B2C companies. Are you lost in how to leverage this new overlap between PR and sales? We’ve put together a few ways to unite PR and sales efforts to…
DetailsThis whole energy fiasco is a sucker punch for small businesses. All around us, we see business owners who feel vulnerable, even more so than during Covid. And, with good reason, most don’t have the buffers of big corporates. What worries us most is that smaller SMEs may well feel alone. During the pandemic business communities drew…
DetailsYou don’t need to become the next viral sensation to drive growth with your social media marketing. Simple, consistent and relevant content created for your target audience across the right channels will increase your brand awareness, market reach, attract customers and ensure your digital ‘shopfront’ reflects your brand values. According to a report by Datareportal…
DetailsAttract & Engage offers free marketing help to construction businesses Attract & Engage, iConstruct member and Thames Estuary Visionary, is launching a free guide to help small and medium-sized construction and landscape buinesses increase the odds of success in the tender process Tendering can be a major opportunity to win new construction projects however, it can…
DetailsHow to Win the Tender Process Our 10-point marketing checklist for construction contractors Tendering can be a major opportunity to win new construction projects however, it can also be a huge drain on resources and leave you feeling frustrated. As a small or medium sized contractor, you will more than likely be judged against tender…
Details2021 has been prolific year packed with new client campaigns to help sales teams acquire leads, close deals and nurture clients. We have jokingly referred to it as the year of ‘Getting Shi*t Done’. Of course, while this is a rather light-hearted view of things it belies a more serious message. Too many business owners…
DetailsWe’ve been named as a Thames Estuary Visionary business! Recognised by Kate Willard OBE and her team for our work helping ambitious clients drive social and environmental change, as well as the greener choices we’re making within the Attract & Engage business too. Founder, Jill Willis first began supporting Estuary businesses in 2012, putting her experience as a communications…
DetailsAligning marketing with customer goals – otherwise known as customer experience (CX) – is rapidly becoming one of the most important components of successful B2B business. So, what does it mean and where should you start? Jill Willis shares her insight. What outcome does your customer want to achieve? Jill says: “This is the…
DetailsI’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it. But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…
DetailsOn the 5th October we’ll be sponsoring and exhibiting at the Brentwood Business Showcase hosted by Brentwood Council. Brentwood Business Showcase is a must-attend business event for 2022, with hundreds of visitors from across Essex and the South East. Come and listen to inspirational leaders, attend practical workshops and meet exhibitors who will inspire…
DetailsB2B social is big news. Jill’s crash course in best practice will help you stand out from the crowd. Like most people, I installed Facebook on my smart phone circa. 2008 and so began the permeation of social media into our lives. That is well over a decade ago, so you may view this…
DetailsIt’s wonderful to see green growth and sustainable business featuring so prominently within the Thames Estuary growth plans. It is our absolute pleasure to have helped businesses within the region to share their sustainability story and successfully achieve Thames Estuary Visionary status. This month we’ve supported Ground Control and Gerald McDonald to triumph in the…
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