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Mar302020

coronavirus marketing

Coronavirus marketing communications: How should you adapt?

Campaign Planning, Email & CRM, Social Media

Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi.  In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm?     Coronavirus marketing communications, how should you adapt?   Brewdog, the craft beer company, has turned to producing branded hand sanitiser…

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Mar32020

email marketing

Does your email marketing work for the new generation of millennial B2B buyers?

Email & CRM, Social Media

Email marketing is still considered the preferred method of communication for most business decision makers.  But times are changing.  There’s a new generation of decision makers at the top – millennials – social media natives who’ve grown up with engaging content and have a micro-attention span.  In this blog, A&E managing director Jill Willis answers the question: how can businesses revitalise email marketing…

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Nov152019

marketing tech tools

Our Top Marketing Tech Tools for SMEs

Blogging, Campaign Planning, Copywriting Technique, Email & CRM, Measurement, Social Media, Website Content, Writing for Print

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…

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Oct102019

content

3 strategies to turn complex topics into compelling content

Blogging, Copywriting Technique, Email & CRM, Website Content, Writing for Print

Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing.  Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…

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May182018

email

Top tips for best B2B email copy

Copywriting Technique, Email & CRM

Get smart with your email campaign composition It may seem an almost impossible task to get your business message across in less than 8 seconds.  True, it takes skill, but it’s what’s required if you want your email campaign to work.  So, just what does it take to write a well-written B2B email? In this…

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Feb62018

GDPR for small business

GDPR for Small Business

Campaign Planning, Email & CRM, Website Content

On May 25th, 2018 businesses will have to comply with the General Data Protection Regulation (commonly referred to as, GDPR), a new law governing the secure collection, storage & usage of personal information.  If you’re a small business struggling to get your head around what’s required, then it’s time to wake up and shake up…

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Email marketing trends SMEs should adopt

Email & CRM

Can you believe it?  Email marketing is just 5 years away from turning 50.  The good news is that it’s still going strong, continuing to be one of the top performing and affordable marketing tactics available. Over recent years’ automation (set & forget emails) have made it possible for even the most time strapped business…

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