Made in Essex – The Podcast With Graham Higgins. A new episode of Made in Essex has just landed!💥🚀🎙️ Director Jill Willis joins the incredible Graham Higgins, Founder of aviation technical support firm ACS. Graham shares valuable advice for fellow business owners in the midst of a rapid growth phase, and shares how Braintree Council’s…
DetailsHere’s why you shouldn’t cut your marketing budget Marketing is often one of the first budgets on the hit list when businesses are looking to weather economic challenges. You would of course expect us to be bias, but with 25+ years’ experience working across startups and global brands, we know what it takes for sustained…
DetailsMade in Essex – The Podcast With Kim Morrish. A new episode of Made in Essex has just landed!💥🚀🎙️ A rich, and insight packed conversation with the incredible Kim Morrish, experienced entrepreneur, social impact investor, and owner of the UK’s leading external maintenance business. Huge thanks to Kim for lifting the bonnet on Ground Control’s…
DetailsCase studies are the backbone of any good B2B sales and marketing programme. For decades, good case studies have demonstrated how products and services are achieving favourable results and helped business development teams move potential customers closer to a sale. When writing a case study, one of the most important steps we can take is…
DetailsIt’s official – Made in Essex is now live!💥🚀🎙️ Founder, CEO and health campaigner Brigette Bard recently sat down with A&E Director Jill Willis for our launch episode. A big thank you to Brigette for sharing insight into Biosure’s extraordinary success, her personal entrepreneurial journey and why Essex is so great for a scaling business.…
DetailsAs we all learn to adapt to the new Artificial Intelligence driven era it’s easy to forget Tech giants must also embrace change and evolve with the changes governed by AI. Google is no exception, and as they turn 25 they continue to stay at the forefront of the world’s technology landscape, by continuously improving…
DetailsAwareness: At the top of the funnel, potential customers become aware of you. Their trigger (need or want) point may be approaching, and they are beginning to open their minds to solutions. Interest: Prospects express an interest in your offering. They are researching and considering various options, and it’s at this point they may make…
DetailsAI Marketing: Why Your Plans Need Humans to Succeed In today’s fast-paced digital landscape, the use of Artificial Intelligence (AI) has become indispensable for businesses aiming to stay ahead of their industry. AI offers marketers powerful capabilities, from automation to data analysis, and design to copywriting assistance. However, as with any technology, AI tools come…
DetailsThere’s strength in strong brand foundations The built environment is designed to tolerate incredible natural forces. Earthquakes, storms, hurricanes will bounce off large buildings and external structure because of their significant stability. Why? Because of strong foundations that not only act as an anchor but also inform the design of the whole structure above. …
DetailsMarketing to Drive Downturn Growth As the new financial year begins, you may be faced with a slower than usual business pipeline or have concerns about the possible impact of an economic downturn. If this is the case, your initial reaction may be to cut back on spending, and flatline sales & marketing investment. But…
DetailsConsumers are paying more attention to experience than ever, putting the pressure on businesses to deliver better experiences. Customers crave branded, personalised moments at every point of engagement and it’s all about showing up for the customer when and where they need you, with consistency. What is Customer Experience & why is it important? …
DetailsDon’t let complicated subjects hold you back in terms of content. Instead, use them as an opportunity to demonstrate clarity in marketing. Here, we’ve collected the top strategies the Attract & Engage team use to strike the perfect balance of complex VS concise copy. Get to the point quickly Like with most B2B content,…
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