Until recently we believed email subject lines had a singular purpose – to get the email opened. But, over the past 12 months we’ve evolved that thinking and now see email subject lines as far more important. Jill explains why email subject lines have become a powerful marketing tool for A&E clients. Discreet, yet powerful…
[And other write right advice, to help beat blogger’s block] Collectively, the copywriters at Attract & Engage have written 100s of thousands of words. From blogs to brochures, and everything inbetween. So, it’s fair to say we understand how hard it can be for business owners to not only find the time, but also the…
Get smart with your email campaign composition It may seem an almost impossible task to get your business message across in less than 8 seconds. True, it takes skill, but it’s what’s required if you want your email campaign to work. So, just what does it take to write a well-written B2B email? In this…
At this time of year, we’re up to our armpits in New Year’s resolutions; some are our own, but mostly they belong to the businesses we help. It seems January and February are the months when MDs and Directors get serious about how they market their business. And, quality content copywriting is top of the…
It’s not just the quality of content you should consider when writing your next blog, but also the ideal length. The good news is you don’t have to rely on guess work. There are a few factors to consider to help you get it right. For example: Seven minutes is reported to be the ideal…