B2B social is big news. Jill’s crash course in best practice will help you stand out from the crowd. Like most people, I installed Facebook on my smart phone circa. 2008 and so began the permeation of social media into our lives. That is well over a decade ago, so you may view this…
Building an email list is essential to the long-term success of your business. This is because changes to social media algorithms or PPC prices won’t stand in the way of you reaching your audience. Trouble is, getting started with an email strategy can feel overwhelming. And, if you don’t have a dedicated ‘owner’ they tend to…
We’re all suckers for ‘shiny object syndrome’ every now and again. In fact, you may well be suffering from it right not, and not even realise. For example, do you want a new website in 2021, but you’re not really sure why? Shiny object alert! Jill Willis, Attract & Engage Managing Partner says: If…
Account Based Marketing is one of the B2B marketing tactics SMEs should focus on for 2021 – and the good news is it’s a natural fit. Smaller B2B firms turning over under £5m are already skilled in hyper-personalisation and relationship building. It’s a natural step for these same firms to embrace a deeper Account Based Marketing…
Video. Everyone agrees it’s a powerful marketing tool, but (spoiler alert) only if you make the most of it – otherwise it can quickly turn into a massive waste of time and budget. Here we share three things the best B2B video scripts contain. Three things your B2B video script should have Whether you…
