eBook: How to reclaim and repurpose timber in the built environment

Context:

We all agree that action must be taken to reduce the environmental impact of construction if we are to protect and restore our natural environment, this includes the reuse of materials and the reduction of waste materials sent to landfill.

Challenge:

Ashwells’ audience of coastal groups, civil/marine engineers, and demolition/building contractors had low awareness of timber reclamation and reuse. The business development team therefore needed an educational sales tool for various buyer types (initiators, users, buyers, and deciders) in a new customer acquisition campaign.

Approach: 

This ebook promotes Ashwells Reclaimed Timber’s expertise in reclamation and reuse, helping readers overcome circular construction challenges to achieve Net Zero. It serves as top and mid-funnel content, aiding prospects in the awareness and consideration stages of their buyer journey.

It has been particularly popular with Ashwells’ major civil engineering and demolition clients.

Happy Clients

“A great company that provides first class service.  The eBook has been created with the utmost professionalism and has provided us with invaluable content.”

Deb Davies-Tutt, Marketing & Operations Director