Video showreel to maximise brand impact

Context:

Mayer Brown is the UK’s largest independent transport infrastructure consultancy.  As key sponsor of the New Era of Housing Development Summit, the business had secured a high-profile platform to raise brand awareness and strengthen positioning as a market-leader in vision-led transport planning.

Keen to amplify the opportunity, MD Colin Brown invited Attract & Engage to help refresh the company narrative and asked us to create a content asset to feature at the event.

So, we dug into the history of Mayer Brown, understood its future growth ambitions, explored its client landscape, and researched competitors.  We proposed a fresh brand narrative that stays true to established values, whilst strengthening the unique points of difference that clients value today.  Finally, we conceived and created a video showreel that brings this fresh brand narrative to life.

A great showreel is a powerful tool in B2B marketing, helping establish brand positioning quickly, capturing the attention of your potential decision makers, and making life easier for sales and business development.

For Mayer Brown, the Housing Development event was an outstanding platform for networking, idea exchange, and forging connections with forward-thinking professionals passionate about sustainability and innovation in housing and transport.  The showreel captured the attention of clients and prospective clients alike.  Supporting positioning, sparking interest, and creating conversation starters for the business development team to progress.