Delivering B2B marketing qualified leads to Ground Control’s professional services division
We were tasked with telling the story of their biodiversity expertise, while delivering prospects and MQLs, by producing webinar and B2B content for use within Ground Control’s content marketing funnel.
BOOKED BY: Ground Control
SERVICE PROVIDED: Creative, Content, Sustainability PR, Event Production, Organic Social, Copywriting
DATE: April 2023 ongoing
Delivering B2B leads
Ground Control, the UK’s leading external maintenance business, tasked Attract & Engage with telling the story of their nature-positive landscape design, construction and maintenance solution, while delivering B2B leads.
The brief was therefore three-fold –
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Define and externalise Ground Control’s Biodiversity Net Gain solution
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Develop a campaign to showcase the brand as a proven partner in Biodiversity Net Gain delivery
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Target social housing, private residential, commercial, and infrastructure developers impacted by mandatory Biodiversity Net Gain planning requirements
Approach:
- Webinar series
Episode 1: Funding Green Space Projects
Episode 2: Green Jobs & Decarbonisation Skills
Episode 3: Executing BNG across planned developments
Episode 4: Maintaining BNG Habitats for 30 years and beyond
Watch the most recent webinar again >>
Content:
A bank of lead generation content for all stages of the funnel. Including email, organic social, thought leadership, and solution overviews.
Impact:
Our efforts helped increase awareness and understanding of Ground Control’s Biodiversity Net Gain proposition, delivered 1,500+ B2BH leads and 600+ MQLs from an audience of residential, commercial and infrastructure developers, and elevated Ground Control’s message among campaigners and policy-influencing stakeholders. The client was delighted with the outcome, and we are subsequently working with them on future campaign planning.
If you’d like us to create a growth marketing campaign like this for your business, please get in touch.
