Business Development Assets: Supporting ABM

Context:

Utility and inland waterway providers, retailers, and facilities managers are under increasing pressure to capture science-based biodiversity baseline data, and evidence plans to accelerate portfolio wide net zero impact for the sites they manage.  Ground Control’s GC Go  tech-enabled platform offers practical help by providing site and property managers with entry-level biodiversity baseline assessments in under two hours – without costly ecology reports or time-consuming inspections.

Approach: 

We helped Ground Control define audience pain points and develop a key messaging matrix ahead of go to market, GC Go campaign landing page, and ABM content assets to support business development activities.  This included infographics and sales proposal materials.