Helping HR Suite find its unique positioning

Context:

When HR Suite’s Founder and MD Amanda Waite asked Attract & Engage to help define a unique narrative for the company, we knew the HR Suite difference had to cut through with MDs, HR Heads, and the broader SME scaleup ecosystem.

So, we conducted a deep dive to understand the skills and workforce challenges keeping senior leaders awake at night.  We proposed a novel brand narrative and campaign assets that the business could own and become known for.  ‘Bridging the Skills Gap’ HR Suite’s unique playbook approach to help SMEs address workforce challenges and grow healthy talent pipelines.

Approach: 

We conceived and created a powerful eBook to be used as top of funnel content in the business development process.  To amplify the impact of this asset, we also developed a bank of social media posts, and created a series of PowerPoint slides for use within pitch decks to ensure that HR Suite team members can communicate consistently in any situation.