It’s not just the quality of content you should consider when writing your next blog, but also the ideal length. The good news is you don’t have to rely on guess work. There are a few factors to consider to help you get it right. For example: Seven minutes is reported to be the ideal…
Who was it that said, “I hate writing, but I love having written”? So far this week it could have been us! Writer’s block can strike at the most annoying moments – however rather than stare blankly at our screens and grow increasingly frustrated, at Attract & Engage HQ we prefer to try these block-busting…
As 2016 draws to a close, social media feeds are a frenzy of ‘2017 top trend guides’ and the like. Lots are humdrum. But one caught my eye. ‘10 Social Media Predictions for 2017 (Where you Should Be Spending Your Time). It tells us “video will be even more important”, and that we should “master…
A good education cannot guarentee a high standard of grammar. There’s always going to be the odd mess up here and there. None of us are perfect. That’s OK, because English grammar is far from easy. As a copywriter I get that. The words and sentences that make perfect sense in your mind, all of…
According to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
