I had a rather frustrating shopping expedition at the weekend. I won’t name names as that would be unkind…but I will use my experience as an example of how impactful seemingly inconsequential decisions can be on your small business’s brand. I popped out, in a bit of a rush, to buy a birthday present for…
I’ve lost count of the number of Essex based sole traders or independent small business owners I’ve spoken to who are in a marketing-induced panic. Actually, I should probably call it ‘lack of’ marketing-induced panic…because the root cause is their failure to act. And, the root cause of their failure to act is…the size of…
‘Get more customers’ is not a marketing strategy. ‘Get more customers; located in area A, who have hobbies B, have issues C, who also shop with retailer D, are willing to spend budget E, need help solving problem F, during this time period G,’ is. You need to make understanding who your customers are, and…
How much should you spend on the marketing of your business? Rule of thumb is 10% of revenue…more if you want to make a huge impact, quickly. Really? I hear you say. Yes. Really! OK. Now I’ve got your attention. I’d like to talk about why having a marketing budget is so important, and share…
When you’re a sole trader or small business owner it’s not easy to dedicate hour on end to social media. And you know what, I’ll let you in on a secret. It’s not the be all and end all. YOU DON’T HAVE TO BE MASTER OF FACEBOOK, TWITTER, INSTAGRAM, UTUBE, PINTEREST etc. to succeed. There…