On May 25th, 2018 businesses will have to comply with the General Data Protection Regulation (commonly referred to as, GDPR), a new law governing the secure collection, storage & usage of personal information. If you’re a small business struggling to get your head around what’s required, then it’s time to wake up and shake up…
A couple of us were having a coffee with a successful Essex business owner last week. We talked about how better marketing could help his business grow even further. (You’ll see why I’m telling you this in a minute). He wanted to kick around the usual ideas designed to attract new customers. Improved SEO, more…
So many of the small business owners I meet talk disparagingly of direct mail. Otherwise known as doordrop leaflets. “We’ve tried leaflets,” they say. “Never get any results”. Thing is. The growth in technology, social media and personalisation actually means that in today’s marketing landscape good old-fashioned direct mail has the power to impact your…
According to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI (Return on investment), ahead of SEO (search engine optimisation). Not only that, but The Cross Channel Marketing Report (2015) found 48% of businesses rate email as the second most important marketing channel after their website. If, in an age…
It’s not new. The fact is that for the past 10 years the world’s marketing influencers have been shouting from the roof tops about content marketing. King-pin himself, Seth Godin (author of Purple Cow) has said, "Content marketing is the only marketing left." Everyone agrees of course. Customer buying behaviours are transformed. Online search means…
