pressurepoint: Voice & Website Copy

Context:

When Pressurepoint’s Founder and MD Adrian Green asked Attract & Engage to help define a unique narrative for the company, we knew the Pressurepoint difference had to shine through.  They’re all about helping organisations to inspire, develop and mobilise teams, but the organizational development landscape is competitive.

So, we carried out a competitor audit and researched the challenges keeping CEOs awake at night.  We proposed a novel brand narrative that the business could own and become known for.  ‘Less Friction – More Flow’ Pressurepoint’s unique approach to moving people and teams to be their brilliant best.

When Pressurepoint revamped its website we wrote site copy to reflect this brand narrative and re wrote company intro packs, pitch materials and presentations to ensure the unique point of difference was consistently threaded throughout.